CỘNG
Description
Cộng Cà Phê’s enchanting story began in 2007 on a quaint coffee street in the heart of Hanoi, Vietnam. Founder Linh Dung, a former performance artist, infused Cộng Cà Phê with a soulful narrative inspired by her cherished childhood memories of Hanoi during the subsidy period from 1976 to 1986. Dung’s keen eye for aesthetics breathed life into Cộng, creating a new trend in vintage café design that captured the essence of Vietnam’s cultural heritage.
The name “Cộng” is simply taken from the first word of Vietnam’s official name:
Cộng hòa xã hội chủ nghĩa Việt Nam
(The Socialist Republic of Vietnam)
Industry
Franchise / Licensing Country
Min. Investment Required
Above US$1 Million
Key Message
One of the biggest strengths of Cong Caphe is the unique store designs that are inspired by the nostalgic childhood memories of Linh Dung – our founder as well as the atmosphere of Vietnam society during the subsidy period. Therefore, Cong’s mission is to inspire imagination and bring about a distinct emotional experience of Vietnam to our customers.
All of our products are produced in Vietnam. With the mission to create unique products and experiences for our customers, we are always looking for creative ways to incorporate local Vietnamese ingredients into our drinks.
At Cong Caphe, we take pride in paying close attention to details from the unique design to the creative craftmanship of our merchandise collection. From art to craft, we have enhanced the charm of daily-use items through hand-made materials.
