2023 CONFERENCE & workshop

FLAsia 2023’s theme “Breaking Barriers with Franchising: Paving the Way for Aspiring Entrepreneurs & Global-Ready Brands” embodies the entrepreneurial spirit that drives the franchising industry forward. Gain valuable insights from industry experts on overcoming obstacles and emerging trends in the global franchising market, building a successful franchise business, adapting to new technologies, and more. Don’t miss this opportunity to learn from thought leaders and industry experts to drive your entrepreneurial ventures and global-ready brands to success.

Tickets & Pricing

All fees are in Singapore dollars and exclusive of 8% GST.

Standard Conference Ticket

Early Bird (Till 30 June)


þ 3-day access to exhibition

þ All-day access to Conference sessions on 17 and 18 Aug, with complimentary refreshments provided

Workshop Ticket

Early Bird (Till 30 June)


þ 3-day access to exhibition

þ All-day access to Workshop Sessions on 19 Aug, with complimentary refreshments provided

All-Access Ticket

Early Bird (Till 30 June)


þ 3-day access to exhibition

þ All-day access to Conference and Workshop Sessions from 17 to 19 Aug, with complimentary refreshments provided

þ Exclusive access to the VIP lounge


Time (SGT)

Thursday, 17 August 2023

10:00 – 10:30

Opening Address

Speaker: Dickson Low, President, Franchising & Licensing Association Singapore

Minister’s Welcome Address

Speaker: Ms Low Yen Ling, Minister of State, Ministry of Culture, Community and Youth & Ministry of Trade and Industry Chairperson of Mayors’ Committee & Mayor, South-West District

10:30 – 10:50

Memorandum of Understanding (MOU) Signing Ceremony

10:50 – 11:50

Panel discussion
Breaking Barriers with Franchising – Paving the Way for Aspiring Entrepreneurs & Global-Ready Brands

This session aims to offer insights into the rapidly evolving franchising industry in Asia by exploring a wide range of topics, including:

– Current challenges and opportunities for franchisors and franchisees in the region

– The impact of digital technologies on the industry

– Changing customer preferences and their effects on franchising

– Evolving regulatory environments and their implications for franchise operations

– Emerging market trends that will shape the future of franchising in Asia


Albert Kong, Founder & CEO, Asiawide Franchise Consultant, Singapore


11:20 – 12:50

Fresh! Brands showcase

13:50 – 14:50

panel discussion
Unlocking the Potential and Legalities of Brand Licensing

Brand licensing can be a powerful tool for businesses seeking strategic growth and enhanced presence. Licensors can leverage their established brand reputation, while licensees can differentiate their product offerings and gain a competitive advantage. However, navigating the legal aspects of brand licensing is crucial. Contractual agreements, intellectual property rights, royalty fees, territorial restrictions, and quality control are essential elements to consider. By properly addressing these legal aspects, businesses can ensure their mutual interests are safeguarded.

The expert panel will provide insights on how to leverage brand licensing for business potential while mitigating legal challenges.


Paul McClelland, Faculty Member, IP Academy, IPOS International (Subsidiary of IPOS)


14:50 – 15:50

panel discussion
The Franchising Landscape in Singapore

This session aims to allow potential franchisees and aspiring entrepreneurs to have a deeper understanding of the current franchising trend in Singapore, as well as discuss what and how current franchisees can expand their businesses in Singapore and beyond.


Wendy Foo, Founder & Managing Director, Ryan’s Grocery and Ryan’s Kitchen


15:50 – 16:50

Sharing Success stories sessions By International franchise owners

This session will feature successful international franchise businesses, providing insights into their franchise model, growth strategy, and best practices for success in Singapore. Hear directly from franchise owners who have overcome challenges during their start-up and have valuable experience to share.


16:50 – 16:55

Closing Remarks 

NOTE: The conference schedule and speakers are subject to change without prior notice. 



Friday, 18 August 2023

10:00 – 10:05

Opening Remarks

10:05 – 11:05

Tips for Building Strong and Positive Relationships between Franchisees and Franchisors

This session will delve into the dynamics of the franchisor-franchisee relationship, with a focus on the level of support provided by the franchisor in areas such as marketing, promotion, and standard operating procedures. It will also address the issue of some franchisees feeling they are not getting a fair deal during contract negotiation and how they can conduct thorough research to ensure a smoother journey and stronger relationship with their franchisors.


Hsien Naidu, Founder, Astreem Consulting


11:05 – 12:05

panel discussion
Financing and Funding Options for Franchises

This session will focus on financing and funding options available for franchises, covering a range of methods including traditional bank loans, alternative financing options, and crowdfunding.


Tay Hui Yen, Relationship Manager, Ethoz Capital Ltd


12:05 – 13:05

Fresh! brands showcase

14:05 – 15:05

panel discussion
Finding the Best Premises and Successful Lease Negotiation Strategies for Franchise Businesses

This session will offer practical tips and insights on selecting the ideal location for your business. Experts from top real estate firms will share their expertise on negotiating lease agreements with landlords and provide valuable advice on what to consider during the process. The session will cover factors such as the importance of foot traffic, the flexibility of lease agreements in response to market conditions, and other key considerations for selecting the best premise for your business.


Kent Teo, Chief Executive Officer and Founder, Invade


15:05 – 16:05

panel discussion
Brand and Content Marketing for Franchisees

This session will highlight the importance of content and brand marketing for franchisees to promote their brand, attract customers, and maintain consistency across locations. You’ll learn about the necessary tools and support that Franchisees need to customize their resources and effectively market their brands in their local markets.


Alvin Lim, Director, AM collective


16:05 – 17:05

Panel Discussion
Essential Factors to Consider When Starting a Franchise Business

In this session, franchise consultants and advisors will provide valuable insights into franchise consulting, site selection, and legal and financial considerations for individuals interested in starting a franchise. The panelists will discuss important factors such as franchise fees and ongoing costs, support and training, financial viability, growth potential, and exit strategies, among others.


Wong Liang Kok, Senior Director, Tan Peng Chin LLC


17:05 – 17:10

Closing Remarks

NOTE: The conference schedule and speakers are subject to change without prior notice.


10:00 – 12:00

10:00 – 12:00

Franchising remains a popular method for companies to expand and for individuals to become business owners. However, success is not guaranteed. This session emphasizes the importance of thorough research for prospective franchisees before signing a franchise agreement. Existing franchisors can also gain valuable insight from the franchisee’s perspective and adjust their franchise package accordingly.

This session is a comprehensive guide on how to start a franchise business. It will cover the key elements of a successful franchise:

  • Understanding thoroughly what franchising entails
  • Exploring why buying a franchise might be a smart choice
  • Identifying what constitutes a successful franchise
  • Learning about the different kinds of franchise opportunities available
  • Starting the search for a suitable franchise opportunity
  • Conducting a self-evaluation to clarify motivations for buying into a franchise
  • Gathering information and conducting the necessary research
  • Producing a business plan
  • Understanding the franchise offering
  • Understanding the numbers, including return on investment (ROI)
  • Beginning the application process
  • Setting up a “discovery day” meeting
  • Preparing finances for franchise ownership
  • Buying or renting a location
  • Getting training and support to succeed in franchising

Conducted by:

WORKSHOP III : how to prepare yourself as a franchisee
14:30 – 16:00

14:30 – 16:00

Being a Franchisee of an established and thriving brand can be a great way to start your own business. If you are considering being a Franchisee, it is vitally important to prepare yourself thoroughly to take up this role.  This one-and-a-half-hour workshop will cover the following key Franchise matters you need to know to prepare yourself as a Franchisee:   

  • The Right Questions You should ask a Franchisor about the Franchise Business
  • Knowing the Key Obligations of a Franchisor to You, the Franchisee
  • Knowing Your Key Obligations as a Franchisee
  • How to Manage the Franchise Relationship with Your Franchisor

Come and be part of this workshop where you’ll acquire valuable insights and knowledge on how to ready yourself as a franchisee.

Conducted by: