Educational Conference

Gain greater knowledge on the basics and legal aspects of franchising as you attend the conference tracks conducted during the show. Hear from IP lawyers and successful franchise brands!

Schedule may be subject to change.

RSVP is not required. Simply register your visit to FLAsia and come for your preferred session.

Day 1: 18 October (Thursday) | Day 2: 19 October (Friday) | Day 3: 20 October (Saturday)



1.00pm – 1.40pm

Franchising in Malaysia
Sam Siew
Malaysian Franchise Association (MFA)

In Malaysia, franchising consists of 3 main stakeholders which are KPDNHEP, MFA, and PNS. Franchising in Malaysia is also governed by the Malaysian Franchise Act 1998. This Act applies to the sale of franchises throughout Malaysia. All franchisors that are selling their franchises in Malaysia are required to register with the Registrar of Franchise (ROF).

1.45pm – 2.45pm

Franchising Trends in ASEAN
Albert Kong, Chairman & CEO
Asiawide Franchise Consultants

Investors and multinationals are increasingly turning their gaze southward to the ten dynamic markets that make up the Association of Southeast Asian Nations (ASEAN). ASEAN is a major global hub of manufacturing and trade, as well as one of the fastest-growing consumer markets in the world. As the region seeks to deepen its ties and capture an even greater share of global trade, its economic profile is rising—and it is crucial for franchisors to understand its complexities and contradictions whilst wanting to cater to the increasingly sophisticated consumers in this region.


2.55pm – 3.55pm

Franchising – A Legal Overview
Max Ng, Managing Director
Gateway Law Corporation

  • Brand, intellectual properly and trademark protection
  • Franchise and other relevant agreements
  • Country Focus: Franchising in Malaysia and Vietnam


4.05pm – 5.05pm

Reaping the Benefits of Franchising – How the Law Should Help, Not Intimidate
Vivien Teo, Associate
Baker Mckenzie.Wong & Leow

Franchising is a powerful tool for brand monetisation and expansion into different jurisdictions. While the appeal of franchising is obvious, there are certain legal issues that franchisors and franchisees should be aware of and plan for. Many may find these issues intimidating, but they are in fact not.

Join Vivien as she demystifies these issues, including how to navigate a typical franchise agreement.



11.10am – 12.10pm

Now I’ve Bought a Franchise, How Do I Make it a Success?
Alex Butt, Author, Trainer & Business Coach
GLIDES Consulting

Buying a franchise is a big decision.  Making it a success would require hard work and diligence. Customers do not just walk in; you need to lure them in.  Products do not sell by themselves; services and smiles bring in sales.  What do you do next? Leaving it to your partner/ spouse to operate the business could be the beginning of a disastrous business and relationship. Learn the lessons of managing a successful franchise from Alex Butt, a seasoned franchisor, an executive coach, and the author of the book: “A CEO, an Entrepreneur, a Tourist and the Monk. Finding the balance between Success and Happiness”.


12.20pm – 1.20pm

Franchising in Early Childhood Education & Pre-School Businesses
Joyce See, Franchise Manager
Modern Montessori International

Joyce will be talking about:

  • The developing trend of emphasis on pre-school and early-childhood education in Southeast Asia
  • The contribution of early-childhood education to a sustainable society
  • Things to consider when investing in a pre-school franchise business


 1.30pm – 2.30pm

Mastering the Master Franchise Model
Patrick Coan, President & Lead Consultant
Imac Raffles Group

The presentation will address the why and how to grow a franchise with the master franchise model, and how to succeed as a master franchisee.

This includes:

  • Why a master franchise model or area development may be your best option as a franchisee
  • Profiling a successful master franchisee or area developer
  • How to grow your ‘big territory’ business


2.40pm – 3.40pm

Legal Considerations for Franchising and Licensing in Indonesia
Angeline Suparto, Managing Director
Angeline Suparto Law Corporation

This session aims to share the legal considerations for franchising and licensing in Indonesia. We will share an overview of the franchising laws in Indonesia which is regulated by the Ministry of Trade, and highlight key requirements and conditions which must be complied with by franchised businesses in Indonesia. The various permitted and prohibited franchising structures will also be examined. We will then consider licensing in Indonesia as an alternative to franchising and how to avoid having the trappings of a “franchise agreement”. Finally, the important considerations to avoid common legal pitfalls in Indonesia will be discussed, such as having a proper structure from Day One, and other relevant issues.




11.10am – 12.10pm

Intellectual Property and Franchising
George Hwang, Director
George Hwang LLC

The importance of Intellectual Property in the franchising business is undeniable. In this talk, George Hwang shall explain why.


 12.20pm – 1.20pm

Ensuring Quality Standards and Customer Satisfaction in Franchise Networks
Trang Le, Deputy Director
Spectos Asia Ltd

How do you manage service quality and customer satisfaction in a franchise network? The presentation will show examples from small and large franchise systems from Europe and Asia and how they control their quality standards. By using the latest technology and integrated market research approaches, Spectos is supporting its clients to achieve better results through better controls.


1.30pm – 2.30pm

What You Must Know About Intellectual Property for Successful Franchising
Robin Yeo, PMC, CFE, Regional Manager/ Senior Consultant
FT Consulting

Successful franchising is about knowing your intellectual property (IP) as well as correctly applying and using your IP to support your franchise business. Through this educational talk on IP from FT Consulting, a company with over 27 years of track record in franchise consulting, you will be equipped with the knowledge of the essential types of IP that are critical to a franchise business and the key measures to take to leverage on your Intellectual Property for successful franchising.


2.40pm – 3.40pm

Harnessing the Power of Your Brand: Navigating the Opportunities and Pitfalls In Franchising
Neo Ling Yee, Senior Associate
Bird & Bird ATMD

Branding and intellectual property are commonly known to be the crown jewels in a franchise. This talk first seeks to explore the various brand and IP protection strategies and “dos-and-don’ts” that should be undertaken as a precursor to franchising; and then goes on further to address the key pressure points and salient issues that typically arise in the negotiation of a franchise agreement, with a focus on Intellectual Property issues. 



Schedule may be subject to change.