As franchises follow a standardised branding and product offering, how can franchisees increase sales against stiff competition? Not only do they need to compete against other brands, they also need to stand out above other franchisees to attract more customers. With COVID posing new challenges, businesses are required to be more resilient, resourceful, and proactive in generating more sales. 

Join us for this talk to learn essential and practical tips on how to create differentiators despite franchise standardisation, increase awareness besides social media marketing, and establish strong critical partnerships to drive sales success.