Benjamin Yang

Group CEO

Company: Novitee

Benjamin Yang is an internationally sought-after F&B Profit Strategist and the Founder and Group CEO of Novitee. He is also currently the CMO for Glife Technologies. Heralded as a expert in omni-channel marketing and technology, some of the high profile F&B and Retail brands that Benjamin has worked with include:

Crystal Jade, K Food Holdings, Kimly Group, Tim Ho Wan, Don Don Donki, Joe & Dough, Shilin,  Collins, Lady M, Violet Oon, etc.

Using his proven Profit Intelligence Technology System, Benjamin has a track record of exponentially assisting companies to accelerate their growth and increase sales. Under his leadership, he has grown Novitee from a 3-man start-up, to a leading F&B Food Services Technology Platform servicing customers across Singapore, Malaysia, Hong Kong, China, Sri Lanka & Myanmar.

He is frequently featured in the media and has had appearances in The Straits Times, The Sunday Times, The Business Times, Singapore Business Review, The New Paper, JustHRAsia, ZDNet, Wine & Dine, South China Morning Post, Lian He Zao Bao, Radio 93.8, FM 95.8, BFM Radio, etc. 

An internationally sought-after speaker, Benjamin is regularly invited to address international audiences at numerous high key events. 

Benjamin started his career in the Singapore Economic Development Board and attributes his entrepreneurial successes to his early years in the Public Service. 


17 Aug, 14.50 PM - Panel Discussion: The Franchising Landscape in Singapore