Partner & Head of IP
Company: Harry Elias Partnership LLP
Esther heads the Intellectual Property Practice Group at Harry Elias Partnership LLP.
She handles all aspects of IP matters concerning trademarks, patents, copyright, industrial designs, trade secrets and confidential information. Her clients include multinational corporations, publicly listed companies and SMEs from a diverse range of industries including IT, communications, electrical and electronics, biotechnology, green technology, etc.
Esther’s expertise lies in devising and managing comprehensive IP filing and protection strategies: From advising pre-emptive measures in registering and securing IP rights to initiating criminal and civil action against IP infringers through enforcement actions and/or litigation.
Notably, apart from protection and enforcement strategies, Esther also assists clients in maximizing the return on their IP investment by advising on licensing or franchising agreements relating to corporate acquisitions, joint ventures and strategic business activities.
She is also actively involved in educating the public on the importance of IP and its value in commercialization. She is currently the President of Singapore’s Chapter of the International Intellectual Property Commercialisation Council (IIPCC), Deputy Vice President of the Singapore Digital Chamber of Commerce (SGDCC) and Co-chair of the Brands for Good movement. She is also a committee member of INTA’s Anti-Counterfeiting East Asia & Pacific Sub-Committee for the 2020-2023 term
18 Aug, 15.05 PM - Panel Discussion: Brand and Content Marketing for Franchisees