Jorge Rodriguez

Director, Influential Brands

In his role, Jorge plays a strategic advisory role to different B2B and B2C companies to improve their businesses through effective solutions covering business & brand strategy, market research, employer branding and digital marketing. Some of his past clients include AWS, Deloitte, Rolls Royce, City Development Limited, Grab.   

Prior to joining Influential Brands, Jorge worked for Brand Alliance Group where he undertook branding, CCI (customer centric initiative) and retail expansion assignments for global companies (Unilever), fashion brands (Etro) and SMEs (Old Chang Kee, Fragrance) among others.  

Earlier, Jorge worked for Nielsen as Retail Director and acted as a key advisor to retailers and FMCG brands for business improvement and The Nuance Group (acquired by Global Duty Free Retailer - Dufry Group) as Head of Business Development driving business growth across multiple categories including Fashion, Watches & Jewelry, Perfumes & Cosmetics, Liquor & Tobacco, and Confectionary. 

Session

29 Oct, 13.50 PM - Panel Discussion: Reshaping the In-Store Customer Experience