Albert Kong

Albert Kong
Asiawide Franchise Consultants Pte Ltd

  • More than 25 years franchising experience.
  • Team has provided consulting services to more than 700 clients in Asia.
  • Operated a master franchise from the UK for 10 years (1991-2002).
  • Set up Asiawide Franchise Consultants (change of name) in November 2003.
  • Executive Council member of Singapore’s Franchising & Licensing Association (FLA) for 24 years. Previous association name was Singapore Intl Franchise Association.
  • Member of the Franchise Services Advisory Committee at the then Singapore Trade Development Board, TDB (now named IE Singapore) in 1993 & 1994.
  • Dy CEO of TDB, David Chin, launched Asia Franchise & Business Opportunities magazine (Albert is the publisher and editor-in-chief) on 28th March, 1994.
  • Co-wrote a book called “Developing and Managing a Franchise” (2nd edition in 2007. Publisher: LexisNexis).
  • Published inaugural Asia Pacific Franchise Directory 2006. (Supported by World Franchise Council, Asia Pacific Franchise Confederation & European Franchise Federation.)
  • Leads a team of very experienced (who have managed franchises) consultants who has CFE and PMC qualifications.
  • 42 strategic partner offices worldwide, of which 3 are franchisees.
  • Awarded in 2008 by the China Chain and Franchise Association for contributing to the growth of franchising in China.
  • Awarded by the Association of Chain & Franchise Promotion in 2011, Taiwan for significant contributions to the growth of franchising in Taiwan & China.
  • Awarded by the ASEAN Retail & Franchise Federation in 2015, headquartered in Malaysia, for significant contributions to the growth of franchising in ASEAN.
  • Board member of the Asia Pacific Centre for Franchising Excellence APCFE based in Griffith University, Australia.
  • Spoken in 45 countries concerning franchising. Interviewed by more than 100 foreign and local media companies around the world.
  • Awarded Long Service Award by Deputy Prime Minister Teo Chee Hean for service at ISCOS (www.iscos.org.sg ).
  • Awarded Certificate of Honour by Lim Swee Say, Minister at PMO, for contribution to the cooperative movement (Closing Ceremony of the International Year of Cooperatives) http://www.youtube.com/watch?v=tF9l2iDOlCI&feature=youtu.be
  • Awarded Service To Education (MOE) 2015
  • Council member at World Franchise Council and Asia Pacific Franchise Confederation since 1992.
  • Awarded in March 2017 by the China Chain and Franchise Association for “Outstanding Contributing to the growth of franchising in China”.
  • Named by UK’s Global Franchise in March 2017 as one of “ 20 Faces to watch in franchising”.


Andy Leck

Andy Leck, Managing Principal
Baker & McKenzie.Wong & Leow

Mr. Andy Leck is the managing principal of Baker McKenzie Wong & Leow. Alongside his current role as managing principal, Andy has held several leadership positions in the Firm and externally as a leading IP practitioner.

Andy has more than 20 years of experience in contentious and non-contentious intellectual property matters, litigation and arbitration matters. Andy also advises on the commercial exploitation of IP rights, particularly in the technology, franchise and media industries for food and beverage, retail and fast moving consumer goods.

Andy is an appointed member of the Singapore Copyright Tribunal and is also a mediator with the WIPO Arbitration and Mediation Center. He previously served on the International Trademark Association’s Board of Directors and was a member of the Executive Committee.


S_Angeline Suparto

Angeline Suparto, Managing Director
Angeline Suparto Law Corporation

Ms. Angeline Suparto is qualified to practise in Singapore, Hong Kong, England and Wales, and Australia. With over 30 years’ experience in the field, she has represented private clients, multinational corporations, publicly-listed companies, government-linked corporations, statutory boards, foreign government agencies, and small and medium enterprises on the legal aspects of investments and doing business in Indonesia for over 30 years. In April 2017, Angeline won the RISING 50 Women Empowerment Award (Excellence Award), at an event organized by the Embassy of the Republic of Indonesia in Singapore & Her Times to commemorate the golden jubilee of diplomatic relations between Singapore and Indonesia. Angeline is well-versed and fluent in her command of English, Bahasa Indonesia, Mandarin, and Cantonese. She is also a Consultant with Nixon Peabody CWL, a law firm in Hong Kong.


S_Chef Anthony 

Chef Anthony Russo, President and Founder
Russo’s Restaurants International

One of the distinct benefits of joining the Russo’s Restaurants franchise system is the opportunity to work alongside passionate, dedicated executive leadership, notably Chef Anthony Russo, the CEO, founder of the eponymous Russo’s New York Pizzeria® and Russo’s Coal-Fired Italian Kitchen®.

Anthony’s rise to prominence in the restaurant industry began at a very early age. His passion for cooking and creating unique dining experiences for friends and family began in his grandmother’s kitchen. As a child, Anthony helped his grandmother roll dough for cannoli, carefully wrapping them around four-inch wooden broomsticks to get the right shape before being cooked. Attention to detail, authenticity and originality have been hallmarks of Anthony’s career as a chef ever since.

Following his family’s move from New Jersey to Texas, Anthony honed his culinary skills while working in his parent’s fine dining Italian restaurant in Galveston. Following in the family footsteps, he earned the chef’s distinction at 18, and subsequently opened his first restaurant, Anthony’s Pizzeria, in Clear Lake, Texas. Anthony later opened two restaurants in Houston; one named Café Anthony and the other named Russo Café Anthony, an upscale Italian restaurant. In 1992, he created a concept in Houston that would ultimately become Russo’s New York Pizzeria, which opened to rave reviews and became a dining sanctuary for a number of transplanted New Yorkers living in Houston who were unable to find authentic New York style pizza in that city.

Word began to spread and soon other Houstonians fell in love with Russo’s approach to traditional pizza pies, the quality of ingredients he used and the care with which the product was made. In the two decades since that time, Russo’s pizzeria concept has since inspired the launch of a number of successful franchise locations, with Russo’s restaurants operating and more than 30projected to open in the next three to five years across both the US and the Middle East. Anthony’s achievements with Russo’s New York Pizzeria led to a new concept, Russo’s Coal-Fired Italian Kitchen, which opened in 2008 and extends the Russo’s experience with a more in-depth Italian menu prepared in authentic coal-fired ovens.

Chef Anthony has gained recognition and earned praise for his remarkably fresh food and affordable menu options at his restaurants. Preparation of high quality ingredients and the execution of memorable Italian food consistently turn first time diners into loyal regulars, and the chef’s commitment to maintaining the freshest products insures that all customers who walk through the door of any of his restaurants receive the bona fide Russo’s experience.


Cahyani Endahayu

Cahyani Endahayu, Partner
Hadiputranto, Hadinoto & Partners

Ms. Cahyani has more than 15 years of experience in handling franchise, licensing and providing corporate and advisory support services in relation to corporate/commercial issues. She has advised a wide range of domestic and international clients across various industry sectors, particularly in retail, restaurants (F&B industries) and fast moving consumer goods industries.


Chen Hong Sze

Chen Hong Sze, Partner
Wong & Partners

Ms. Chen Hong Sze is a partner with the Intellectual Property Practice Group in Wong & Partners. She advises clients on a wide range of matters, focusing on IP, consumer protection, franchising, advertising, pharmaceuticals, data protection, competition, technology, media and telecommunications (“TMT”).

Hong Sze represents clients on transactional IP matters and regularly advises clients on a range of commercial issues relating to IP assets. She has been involved in ground-breaking work in IP valuation, and regularly advises on issues in corporate M&As and joint ventures involving the transfer of IP and/or technology assets. She is also experienced in handling contentious IP matters such as copyright and trademark infringement, and has advised numerous multinational and local corporations on a wide range of commercial issues relating to IP, technology, consumer protection, licensing and regulatory.

Hong Sze has advised and assisted clients across various industries on all aspects of franchising matters, from commercial due diligence, documentations, negotiations and IP licensing requirements to compliance obligations and registration procedures in obtaining regulatory approvals.

Hong Sze also has a firm understanding of the TMT industry and the challenges faced with emerging technologies. She is well positioned to offer clients a unique perspective that comes from having represented both users and service providers on major IT outsourcing projects for the supply of hardware, software and services. She is also regularly called upon to assist multinational companies with the launch of their e-commerce, m-commerce and various other technology platforms.

She is certified by the International Association of Privacy Professionals (IAPP) as a Certified Information Privacy Professional (Europe).


George Hwang



George Hwang, Director
George Hwang LL.C

Mr. George Hwang has more than 15 years of experience in Intellectual Property, as an academic and as a practitioner. He has founded his own boutique firm as he believes that law firms, besides being a business, has certain social responsibilities. Since its formation on 15 Aug 2012, George Hwang LLC has acted in various intellectual property litigations. This includes the court of appeal case of Dorsey v World Sports Group.

George has also been involved in various franchise transactions in Singapore and the region. They include single-unit franchise agreements to development and master franchise agreements.

Not only has George given lectures on Intellectual Property in the region, his articles have been published in international refereed journals such as European Intellectual Property Review. He is a Content Partner for Lexis Practical Guidance’s for IP/IT – (i) Corporate; and (ii) Advertising and Marketing; and is the current President of the Licensing Executive Society of Singapore, a society formed to promote commercialisation and management of Intellectual Property.



Hermanto Karjadi, Director
Universal F&B Pte Ltd

Mr. Hermanto Karjadi is a Licencee of Jamaica Blue in Singapore. Educated and professionally trained as a Civil Engineer, he mingled along with coffee when he and his family migrated to Sydney in 1999. He purchased a bakery café concept, Muffin Break in 2000 and very soon, he was a multi-store franchisee. In 2012, he opened the first Jamaica Blue in Singapore at One Raffles Place. Partnering with HCK Capital Group Berhad, the first Jamaica Blue in Malaysia opened in 2014, at Mid-Valley Megamall.


 S_Joe Hroch

Joe Hroch, Vice President
Russo’s Restaurants International

General Counsel Joe Hroch honed his legal skills as an associate attorney at two Houston law firms before joining The Womble Company as General Counsel.

Originally from New Jersey, Joe and his family moved to Corpus Christi, Texas when he was a boy. Joe remembers growing up along the Texas coast fondly. But when it came time for college he picked the exact opposite end of the world – for Texas at least and earned his bachelor’s degree from Texas Tech University in the panhandle of Texas. He followed his stint as a Red Raider with a degree in law from South Texas College of Law and has been practicing law ever since. He keeps us up-to-date on all the legal matters while bringing his quick wit and jokes to the office.


Kevin Yong, Specialist
ABBA Consulting Pte Ltd

Mr. Kevin Yong received a Singapore government scholarship to pursue a Master’s degree in Mechanical Engineering from Germany. He wrote his master’s thesis with the Turbomachinery department of the Michigan State University and also earned an International Diploma in Aeronautics from the Imperial College of London, UK. Kevin also holds an Advanced Diploma in General Insurance and Risk Management from the Singapore College of Insurance, and is a Certified Insurance Professional, Senior Associate of the Australian and New Zealand Institute of Insurance and Finance.

Kevin started his career in the Trade Development Board (International Enterprise Singapore) where he assisted local technology companies to venture overseas in the US and Europe for new businesses in the tech sectors of medical devices, automotive, industrial and consumer electronics etc. In the last 15 years, Kevin has worked for large local companies such as Venture Corporation, MMI Holdings Ltd, and MNCs such as Aon Risk Solutions, the world largest insurance broker to provide global risk management solutions to companies such as Asahi Kasei, Sports Hub, Keppel etc.



Dr. Koh Wee Lit, Founder
Red Hare Studios

Dr. Koh Wee Lit’s passion is in games development, and he founded Red Hare Studios in 2008 to research and develop video games. While researching on time management games, Dr. Koh discovered the challenges for business owners to operate and scale up their business without a proper system in place. Red Hare then started developing Orca, with the vision to create an integrated business operating system for the F&B industry. Today, Orca has benefited hundreds of businesses across 8 countries in SEA and Australia. Dr. Koh has a Ph.D. in Computer Engineering from Nanyang Technological University.  


Max Ng


Max Ng, Managing Director
Gateway Law Corporation

Mr. Max Ng is currently the Managing Director of Gateway Law and has practised law for more than 20 years. He is also listed as a leading lawyer in numerous publications, including Legal Who’s Who, Legal 500, AsiaLaw Leading Lawyers, the inaugural Legal Who’s Who Singapore (by Asia Legal Business) and Chambers Asia. He is also the lead author of the book simply entitled “Intellectual Property”, under the Butterworths Law for Business Series. Max also sits as an Independent Director on the board of Challenger Technologies Limited, a company listed on the mainboard of the Singapore Stock Exchange.

Max currently serves a varied clientele, which consists of statutory boards in Singapore, multinational corporations, educational and financial institutions, as well as local small and medium enterprises and start-up companies. Max also works with both franchisors and franchisees, in securing and protecting their interests in the region.


Neo Ling Yee

Neo Ling Yee, Senior Associate
Bird & Bird ATMD

Ms. Neo Ling Yee is a Senior Associate with the Intellectual Property and Technology Group of Bird & Bird ATMD LLP. She is actively involved in various transactions involving the commercial exploitation of IP and has experience in handling franchise matters across various countries, including the drafting of related documentation and agreements, negotiations and advising on compliance with local laws and regulations. Additionally, her practice also includes trade mark brand management and advisory, and she is responsible for the day-to-day management of the clients’ global and regional trade mark portfolios.


Olivier Marquais

Olivier Marquais, Representative
WIPO Office in Singapore

Mr. Olivier Marquais is a Legal Officer at the Arbitration and Mediation Center of the World Intellectual Property Organisation (WIPO) and currently the Representative of the WIPO Center at Maxwell Chambers in Singapore.

At the WIPO Center, Olivier administers and manages arbitration and mediation cases mostly arising out of cross-border intellectual property and technology related disputes. As Representative of the WIPO Center’s external office in Singapore, he is also responsible for the establishment and promotion of WIPO alternative dispute resolution services and collaboration with government and private stakeholders across the Asia-Pacific region.

Olivier is a French lawyer admitted in New York holding an LL.L and a J.D from the University of Ottawa and an LL.M in Public International Law from the University of Kent. Before joining WIPO in 2016, Olivier was an associate at an international arbitration law firm in Geneva.


Peter Willimott

Peter Willimott, Senior Program Officer
WIPO Office in Singapore

Mr. Peter Willimott is an experienced intellectual property expert, having worked for the Australian IP Office and with the World Intellectual Property Organisation (WIPO) for a combined total of 17 years. His main area of expertise lies in the IP communications field where he has led a number of large projects both in Australia and in the Asia Pacific region. At WIPO his role as Senior Program Officer requires him to work with governments and businesses throughout the region in order to increase awareness, understanding and strategic use of WIPO’s global IP systems.

Before joining WIPO, he worked as the Director of IP Australia’s Marketing & Customer Engagement Section. In this position he was responsible for the development and implementation of a range of outreach strategies and resources designed to raise awareness of IP issues amongst the business and general community in Australia. Mr Willimott has also worked for one of the largest law firms in Australia, as well as a host of other Australian Government organisations.

He holds a Master of Science in Management from University College Dublin at the National University of Ireland.


Renee Xavier

Renee Xavier, Director
Alpha & Omega Law Corporation

Accomplished lawyer. Intellectual assets expert. Knowledge advocate.

Ms. Renee Xavier is the founder and director of Alpha & Omega Law Corporation, a Singapore law firm specialising in Intellectual Asset law since 2003, with offices in Malaysia and the Philippines.

Admitted to practice in Singapore, Malaysia and the United Kingdom, Renee is accredited with 24 years of experience in civil, commercial, real estate, property, banking and corporate law.

In 2017, Renee was recognised as one of the world’s leading IP strategists when she was presented the prestigious IAM Strategy 300 award by Globe Business Media Group.

Today, Renee continues to champion the strategic management and deployment of IP and is passionate about helping clients commercialise and capitalise on their IP assets to generate revenue and achieve sustainable growth.

She also enjoys passing on her wealth of knowledge via teaching engagements with IP Academy Singapore, National University of Singapore, and Nanyang Technological University.


Robin Yeo


Robin Yeo, PMC, Senior Consultant / Regional Manager
FT Consulting Pte Ltd

As senior consultant in FT Consulting Pte Ltd, Mr. Robin Yeo provides strategic and operational insights into franchising, licensing, IP management, strategy development, marketing and HR management projects.

Robin has worked in numerous consulting assignments that cut across different industries including education, food and beverage, hospitality, logistics, retail, services and technology. In his role as regional manager in FT Consulting, he is responsible for developing the company’s business in overseas markets.


Simon McNamara

Simon McNamara, Co-Founder and Global CEO
Bounce Inc.

Mr. Simon McNamara is a co-founder and the Global CEO of Bounce Inc. Bounce operates Adrenaline Playgrounds in 21 venues across 9 countries. Each venue is approximately 2,500 sqm and has about 400,000 guests per year.

Before Bounce, Simon has been a driving force behind several highly successful businesses. Simon sold his first business Viva Juice to Boost Juice and later become CEO. He grew the business from 80 to 185 stores.

Simon was a co-founder of Grill’d, a large chain of healthy burger restaurants. Simon also invested in Spudbar in 2009 and used his experience to turnaround a struggling business into a profitable and well branded one.

Prior to his entrepreneurial pursuits, Simon had 9 years professional experience with Deloitte. First in the Corporate Reorganisation Group and later in Management Consulting.


Thawdar Htwe

Thawdar Htwe
Infinity Impact International

Ms. Thawdar Htwe is the lecturer at Strategy First Institute in Yangon, Myanmar and teaches MBA and ICM diploma courses from UK. She is a licensed consultant for productivity by JPO (Japan Productivity Organisation). She completed her Global MBA from the University of Thai Chamber of Commerce (UTCC, Thailand).

Currently, she is the representative of Myanmar as the member of the Association of ASEAN-Japan Entrepreneurship Education, providing training for SMEs in Myanmar with the collaboration of SME development center, Ministry of Industry, Myanmar.

Thawdar worked as an Executive Officer at the Republic of the Union of Myanmar Federation of Chamber of Commerce & Industry (UMFCCI) and handled many state level summits and international business conferences in Myanmar as a key person and organiser, such as 4th GMS Business Summit, India – Myanmar Round Table Business Conference, 8th Japan-Myanmar Chambers of Commerce and Industry Meeting in Myanmar and so on. Recently, she is doing her own business with her team for an exclusive shopping mall project in Tauggyi, city of Shan State.

As interested for SMEs development in Myanmar, she participated in the research “ASEAN SME Development policies” as assistant researcher for Myanmar, also worked out as a case writer for “Formulation of Case/Industry studies to develop ASEAN benchmarks and baselines for SMEs within ASEAN three identified ASEAN priority sectors” from The Philippines.


Tran Manh Hung

Tran Manh Hung, Managing Lawyer
BMVN International

Mr. Tran Manh Hung is the Principal and Managing Lawyer of BMVN International LLC, a licensed law firm and IP agent, in alliance with Baker & McKenzie (Vietnam) Ltd.

Manh Hung has been assisting multinational and local clients on executing franchising related matters in Vietnam. Of particular interest is his recent experience advising on the review of standard franchise agreements and franchise registrations. He also has extensive experience in assisting with the draft of the Commercial Law and the implementing Decree for the Vietnamese government; market entry evaluations; corporate structuring including joint venture; labelling regimes; distribution; intellectual property registration, enforcement and prosecution; information technology; commercial and contractual agreements; employment and employee benefits; tax planning and disputes; export controls; international arbitration, and litigation and enforcement relating to sector in Vietnam.

Manh Hung was voted Vietnam Lawyer of the Year (2009) in the National poll of Vietnamese lawyers organised jointly by the Vietnam Lawyers’ Federation, the Ministry of Justice and Vietnam Law Magazine. In addition to authoring several publications, he has given speeches on various aspects of IP matters in Vietnam. He was also the Former Chairman of the Legal Committee of Hanoi American Chamber of Commerce.

Manh Hung also serves as Arbitrator of Vietnam International Arbitration Centre at Vietnam Chamber of Commerce and Industry (VCCI) and a member of Anti-Counterfeiting Sub-Committee under International Trademark Association (INTA).