Success Stories @ FLAsia


Asiawide Franchise Consultants successfully organised matching services for all the Korean franchise brands brought to the FLAsia event by aT (a Korean statutory board).


Kevan Hallwell CEO Our Space International left and Gil Ostrander right signed heads of agreement on the $1 million USD regional license following FLAsia 2016.
FLAsia 2016 produced global prospects, great local entrepreneurs and even a new team member.
After the show the company was so impressed its directors formed Our Space as a Singapore-based operations centre to base franchise sales.
Currently, there are 9 locations in due diligence in Singapore.


Joining FLAsia since 2012 has been a rewarding investment for Signarama.
Signarama Asia Pte Ltd started with only 1 flagship store in Singapore after acquiring the Master Franchise for Singapore and Malaysia.
Received interested parties beyond Singapore, from Malaysia, Indonesia and Philippines.
Through the years, Signarama Asia has grown to 6 locations in Singapore and 1 in Malaysia. Signarama now has 3 locations in Indonesia and 1 in Philippines.


Successfully franchised 1 outlet and still in serious negotiations for 3 more potential franchisees.



Increase in the number of participating overseas brands.
Over 55% of participating brands were international brands, compared to 45% in 2014.
The largest Japan Pavilion to date was supported by the Japan External Trade Organisation (JETRO). It was the first time 14 iconic Japanese brands in the Education and F&B categories exhibited together under JETRO’s umbrella.
FLAsia’s largest Malaysia Pavilion showcased 10 brands in the Fashion, Beauty & Wellness, Education, Services and F&B categories, supported by the Ministry of Domestic Trade, Co-operatives and Consumerism (MDTCC).
FLAsia’s largest Taiwan Pavilion to date hosted 16 brands in the Fashion, Retail and F&B categories, supported for the first time by the Taiwan External Trade Development Council (TAITRA).


South Korea and Malaysia presented their largest pavilions in FLAsia’s history.
With an exhibit area of 270sqm, a total of 22 Korean brands were brought in by Korea Franchise Association and Korea Agro-Fisheries & Food Trade Corporation. Some brands concepts that were established in Korea were exhibiting at an international platform for the first time.
Ministry of Domestic Trade, Cooperative and Consumerism took up 90sqm at FLAsia 2014, showcasing 8 Malaysian brands.
5 signings and 1 book launch from the following parties took place at FLAsia 2014:
  EV World Hotel – MoU, New Franchisee from Singapore
Bobby Tan, taking a Single Unit Franchise to open in Malaysia
  LEAP SchoolHouse Pte Ltd – MoU, New Licensee from Indonesia
Triandy Gunawan – Gunawangsa Group, taking a Single Unit License in Indonesia
  MUNCH SaladSmith – MoU, New Area Franchisee from Australia
Pritpal Lohat, starting the first Australian Area Franchise in Townsville, Queensland. He plans to open 15 stores within the first year
  Soul Centre – MoU, New Licensee from Singapore
Liew Siok Fang – Siok’s Place Pte Ltd, taking a Single Unit License, to open in the CBD area
MoU between Ministry of Trade, Industry & Energy and Korea Franchise Association


A record number of 7 known deals were sealed:
  Soul Centre – Contract, New Licensee from Indonesia
Adimas Danny Soeryadjaya for a 3-year unit license in Jarkarta, Indonesia
  Fun Toast Pte Ltd – Contract, New Franchisee from Singapore
Jess Lee for a Single Unit License in Singapore
  3 franchisors, Munch, Seriously Additive Mathematics, and The Eight Note also signed their individual franchise agreements with franchisees at FLAsia 2013.
  Chef’s Noodle, a rapidly expanding 3-year old Asian-fusion style franchise restaurant with 52 outlets in Korea and overseas footprints in Philippines, Hong Kong, and Singapore, signed a MoU for a Master Franchise with a Malaysian corporation to operate the brand in Malaysia.
  The Cheese Steak Shop and local franchisee Mr Manson Tay signed an agreement to open a single unit in Singapore with the option of having another one within the year.


A 15 per cent increase in floor space, with over 217 participants showcasing a range of franchise brands, license properties and business concepts.
Fellow exhibitor, Mr Marc Ng, Chief Executive Officer of Berrylite and 1962 Tofu (First-time exhibitor under the Korea Pavilion) signed a MoU for a franchise deal.
Mr Jiro Yamasaki, General Manager, ASEAN Business, Executive Office, AEON Group, said: “So far, the response from visitors have been very good for us. This show is an excellent opportunity for Japanese exhibitors, franchisors to be at. We hope that many Japanese companies will participate next year!”
Mr Wonhyu Park, Chief Commissioner of Government Policy Department, Korea Franchise Association, said: “Singapore is one of the best Asian hubs to meet visitors and potential buyers. This is our third year exhibiting at FLAsia and in line with our expectations, we have seen good quality visitors and this surely is the best place to meet serious buyers as our exhibitors housed under the Korea Pavilion have found so.”