n an increasingly competitive market, what’s critical to success is having a strong intellectual property (IP) position that empowers business leaders to capture new opportunities while avoiding costly mistakes. Find out how your intangible assets differentiate your business from others by:

• Owning and protecting your trademarks, trade secrets, patents, designs, copyright and broader intangible assets such as data
• Avoiding the risk of losing your valuable rights to infringers or conversely infringing on others which could lead to costly problems down the road
• Studying how Singapore companies have strengthened their competitive advantage by commercialising their intangible assets and enforcing their IP rights