7-Eleven Singapore is a member of DFI Group. We have operated under licensee from U.S based 7-Eleven Incorporated since 1983 when we opened our first store at Upper Changi Road. Today, we have an extensive network of close to 500 stores. Since our franchise store in 1988, we have been at the forefront of the franchise industry in Singapore for 40 years now serving more than 8 million customers per month islandwide.

Convenience Store, Retail
Franchise / Licensing Country
Min. Investment Required

US$50,001 - US$250,000

Key Message

7-Eleven value proposition entails offering our consumers fresh and value-for-money products. We constantly seek to attract new customers and encourage repeated visits and purchases. Hence, the brand implements regular promotions and focuses on in-store presence and media awareness.

Focusing on product differentiation, we provide fun and exclusive products and offerings, continuously improving our Own Brand to offer quality and value-for-money selections.

To strengthen our brand, emphasis on engaging our customers, driving loyalty and offering sustainability is important. In Nov 2022, Yuu's Best Rewards Club app was launched which brings together multiple brands into one universal app that enables customers to earn every time they shop with 7-Eleven.

At 7-Eleven, we believe in empowering our people. Engaging out team through interactions, nurturing them via the sustainable training framework to grow performing Team Members and lastly is to recognize the performance, passion and commitment through incentives and authentic appreciations.