Le Pain Quotidien


The tradition of fresh-baked bread is a routine worthy of repetition. Once Alain Coumont decided to open his bakery, he needed to decide on a name. He recalled a memory of his father exclaiming “moi, ce n’est pas mon pain quotidien!” literally translating to “it’s not my daily bread.” Alain knew he needn’t look any further for the words to hang above his bakery door. Welcome to Le Pain Quotidien, “the daily bread,” where the past meets the present and the future is today. 

As a young chef in Brussels, Alain hunted, tasted, and searched for bread that lived up to his childhood ideal. Coming up empty-handed was perhaps the most fortunate stroke, for Alain realized that the only way to satisfy his yearning for the rustic bread of his youth was to recreate it from memory. And so, Le Pain Quotidien was born from his quest to taste the familiar. 

The first Le Pain Quotidien all-day dining bakery café opened in Brussels in 1990, and within a few months 10 more locations opened, all serving the classic, rustic loaves Alain grew up with. Seven years later, Alain’s dream to open in the United States was realized with a flagship bakery on Madison Avenue in New York City, and now, 33 years later, his vision of fresh-baked, traditionally made bread has become a tradition for neighbours and friends at over 220 Le Pain Quotidien locations throughout the world. 

“My idea was simple, having a place where I can feel home… away from home” ~ Alain Coumont 



Bakery / Confectionary, Bistro, Cafe & Bar, Food and Beverage
Franchise / Licensing Country
Brunei , Cambodia , China , Hong Kong , India , Indonesia , Japan , Laos , Malaysia , Myanmar , Nepal , Pakistan , Philippines , Singapore , South Korea , Sri Lanka , Taiwan , Thailand , Vietnam , Australia, New Zealand
Min. Investment Required

Above US$1 Million

Key Message

We are an all-day bakery & cafe, where you can buy fresh products in the bakery and where you have plenty of choices all day long. 

We offer the best quality, fresh food, prepared with only natural products. Quality relates to taste, texture, presentation & appearance. Everything is prepared as close to being served as possible, minimally processed, never artificial, and seasonally appropriate.  

Our dishes are simple to cook and present, simple to understand, and simple to eat.