Omoté
Description
The Omoté brand is best described as one that delivers a trendsetting convergence of modern Japanese Dining. While we rose to social media fame as the OGs of chirashi dons, our menu innovation and ability to marry flavours have led the way for many others to follow.
Across our carefully curated menu, we’ve got that secret oomph which keeps diners coming back for more - pandemic or not. We’ve laid the foundation of our brand personality, creating a distinct flavour profile easily recognizable to the palette - delivering satisfaction with every mouthful.
Omoté spans beyond only serving good food. We’re a brand that today’s modern consumer can confidently stand behind, amassing over 20,000 active followers across our socials, backed by both industry awards and media accolades to solidify our niche in the market.
Industry
Franchise / Licensing Country
Min. Investment Required
US$250,001 - US$500,000
Key Message
Omoté is a modern contemporary Japanese restaurant unlike no other. Synonymous with chirashi bowls, fusion flavours and long queues; our brand spans beyond food.
Today’s modern consumer is well travelled, tech-savvy and on the lookout for products that they can stand behind. In this digital age, snapping photos and sharing experiences on our socials or in chatgroups are a norm.
Supported by our distinct brand positioning, every bowl at Omoté is a social media moment waiting to happen. We marry garnishing, plating and colors to excite diners the minute food reaches the table. The best part – once you have a taste, you’ll keep coming back for more.
Our signature flavours have earned us over 20,000 active followers across our socials; numerous media mentions from national publications, radio, TV, online blogs and Yahoo’s front page. Our key understanding of the market has put us in the forefront of our segment - setting trends and remaining as an industry player to watch.
Awards:
- Singapore Tatler Best Restaurants 2019-2023
- Wine & Dine Best Restaurants 2020-2021
- Epicurean Star Award 2020-2021 – Most Innovative Brand (Single Outlet)
- Epicurean Star Award 2020-2022 – Best Takeout Brand
- Restaurant Association of Singapore 2021-2022 - Best Japanese Casual Dining
