The Omoté brand is best described as one that delivers a trendsetting convergence of modern Japanese Dining. While we rose to social media fame as the OGs of chirashi dons, our menu innovation and ability to marry flavours across cuisines have led the way for many others to follow.

Across our carefully curated menu, we’ve got that secret oomph which keeps diners coming back for more - pandemic or not. You’ll find enthusiastic diners patiently waiting in line even before the restaurant opens daily as a testament to our craft. We’ve laid the foundation of our brand personality, creating a distinct flavour profile easily recognizable to the palette - delivering satisfaction with every mouthful.

Omoté spans beyond serving good food. We’re a brand that today’s modern consumer can confidently stand behind - offering quality produce and rich flavours that has raked in industry recognition and media accolades to solidify our niche in the market.

Franchise / Licensing Country
China , Indonesia , Japan , Hong Kong , Philippines , South Korea , Taiwan , Thailand
Min. Investment Required

US$250,001 - US$500,000

Key Message

Omoté is a modern contemporary Japanese restaurant like no other. Synonymous with chirashi bowls, fusion flavours and long queues; our brand is the trendsetter in modern Japanese casual dining, moving the industry at our pace.

Being big believers in constant learning and menu innovation, we are unlike the conventional mould of mass market Japanese food. We focus on elevating the cuisine by analyzing market trends, incorporating our signature flavours into our dishes for all to enjoy.

By incorporating washoku into our craft; we uphold the ancient Japanese tradition through our plating style, dinnerware and garnishing - creating a distinctive identifier of the Omoté meal experience. Our growing customer base and media following is also attributable to our ability to maintain quality and consistency in both dine-in and takeaway settings. This has led to a new revenue stream and brand exposure through consolidated volume purchase and corporate orders.

Omoté is able to remain unshaken even in a pandemic, due to our strong foundation and core principles, making us adaptable and responsive to market changes. Our coherent marketing strategies have also bolstered our position in staying ahead of the curve and remaining a front-runner of our segment.

While food preferences are subjective, our ability to localize flavours and dishes to meet various markets has drawn snaking queues to our booths at both local and overseas food expos. In Singapore, our formulation of menu items guarantee something for everyone to enjoy. From raw mains to udons and cooked food, everyone will have their own must-orders and recommendations when dining with us. Omoté’s philosophy stems from showcasing the best that the Japanese cuisine has to offer, using even the smallest details to create a big impact.

The throngs of enthusiastic diners who create the queue that forms even before Omoté opens is a true testament to our brand strategies and success formulas that work.


  • Singapore Tatler Best Restaurants 2020-2021
  • Wine & Dine Best Restaurants 2020-2021
  • Epicurean Star Award 2020 – Most Innovative Brand (Single Outlet)
  • Epicurean Star Award 2020 – Best Takeout Brand