Philippine Franchise Association


The Philippine Franchise Association (PFA) is a voluntary self-regulating body for franchising in the Philippines. Its members are bound by the Fair Franchising Standards (FFS), the Association’s code of ethics, which exhorts members to practice transparency and fairness in the conduct of the sale of their franchises.

Hence, PFA is home to the Philippines’ most trusted franchise brands, many of which already have overseas outlets or are ready to go international. Guided by its mission to promote franchising as a tool to create businesses and jobs, PFA has transformed the Philippine franchising sector into an important contributor to the Philippine economy. Supported by its pillars to grow, strengthen and advocate for the Philippine franchising sector, PFA continues to undertake programs that will make Philippine franchising globally competitive, future-ready and disruption-resilient.

PFA is currently the Secretariat of the Asia Pacific Franchise Confederation (APFC) and a member of the Technical Working Group of the World Franchise Council (WFC), whose task is to create activities that will advance franchising globally.

It organizes Franchise Asia Philippines, the biggest franchise show in Asia and one of the biggest in the World.

Franchise / Licensing Country
Min. Investment Required


Key Message

PFA is anchored on its 3 strategic pillars:

Growth: Help members expand across the country and overseas

Strengthen: Help build or enhance the capabilities of franchise organizations and connect to the right suppliers

Advocate: As the voice of the Philippine franchising sector, champion the interests of the sector, particularly PFA members.