Russo’s New York Pizzeria®, famous for authentic New York-style pizza, was founded in 1992 by Chef Anthony Russo, the son of first-generation Italian-American immigrants.

It was Russo’s desire to share his family’s rich culinary history and passed-down recipes with guests across the world. Russo’s has grown to two chef-driven casual Italian restaurant brands with the introduction of Russo’s Coal-Fired Italian Kitchen® in 2008 and has nearly 50 locations in the U.S. and Middle East. In 2016, the company launched a line of frozen gourmet pizzas in domestic grocery stores.

From pear tomatoes specially grown on a California farm exclusively for Russo’s famous sauces to imported cheese, extra virgin olive oil and balsamic vinegar from Italy, no detail is too small to create a truly authentic Italian culinary experience using clean, fresh, quality ingredients and family recipes prepared in-house. That’s the Russo Family Promise, “If it isn’t fresh, don’t serve it.”


Country Cuisine, Fast Food, Fine Dining, Hospitality, Restaurant
Franchise / Licensing Country
Singapore , Indonesia , Malaysia , Philippines , Thailand , Vietnam , China , Hong Kong , India , Japan
Min. Investment Required

US$250,001 - US$500,000

Key Message

Customizing the menu to manage Food Costs, and localize the products using local suppliers to create fresh, from-scratch recipes to produce high-quality meals while maintaining lower-than-industry-average food costs. 

We then take use those fine, natural ingredients and use them in our kitchens each day to prepare all our homemade sauces, salad dressings, pizza dough, fresh pasta, and more. 

We offer a proven business model that captures four key revenue streams in the fast-casual market flow together, to capture more market share: sit-down dining, delivery, takeout, and catering.