2022 CONFERENCE PROGRAMME

The year’s theme “Franchising Reset: Seizing New Franchise Opportunities in Asia Pacific” focus on connecting the franchising & licensing community through the creation of new franchise possibilities.

Here’s the speakers line-up with industry hot topics that you may have missed.

DAY 1 AGENDA: 27 OCTOBER 2022

Physical Exhibition @ Marina Bay Sands | Sands Expo Convention Centre, Hall D

Time(SGT)

Thursday, 27 October 2022

11:00 – 11:30

Opening Address

Speaker: Andrew Khoo, President, Franchising & Licensing Association Singapore

Minister’s Welcome Address

Speaker: Mr Alvin Tan, Minister of State for the Ministry of Culture, Community & Youth, and the Ministry of Trade & Industry

11:30 – 12:10

FIRESIDE CHAT
Franchise Landscape 2022: An Update

After surviving one of the most difficult times in history and consequently pivoting into rebound mode in late 2021, many brands have ultimately found themselves in a position to re-strategise and re-focus on growth in 2022.

This session will address the changes in consumer trends post-pandemic and its influence on the franchising sector, the impact of global issues as well as the rising business opportunities in 2023.

Moderator:

Ryan Huang, MONEY FM 89.3 Presenter, SPH Radio

Speakers:

  • Raphael Chan, SUBWAY® Business Developer for Singapore and East Malaysia and SUBWAY® Franchisee for Singapore, East Malaysia and Johor, Subway Singapore Development Pte Ltd
  • Danny Lee, CEO APAC and Global Supply Chain, Gong Cha International
  • Wendy Foo, Managing Director, Ryan’s Grocery (S) Pte Ltd

12:10 – 12:30

COUNTRY HIGHLIGHTS
Legal Requirements for Doing Franchise Business in Indonesia

Indonesia is an ideal nation for the franchising business model as there is a huge, young, and digitally savvy population with a growing middle class.

This session will talk about the requirements to set up a Franchise Business in Indonesia. 

Speaker:

Angeline Suparto, Managing Director, Angeline Suparto Law Corporation 

12:30 – 12:50

COUNTRY HIGHLIGHTS
Franchising Outlook & Opportunities in Thailand 

Thailand’s growing affluence, as well as the growing appeal of overseas products, are fueling the growth of the franchise market. 

This session will examine Thailand’s franchising outlook, market potential, and risks, as well as the factors that make Thailand a desirable foreign investment location. 

Speaker:

“SETH” Sethaphong Phadungpisuth, Founder & Managing Director, Gnosis Company Limited

12:50 – 13:10

COUNTRY HIGHLIGHTS
Overview of Philippines Economy & Franchise Business 

With its growing middle class and high population of young professionals, the Philippines has a large market for franchises. 

Hear from our industry expert on the current developments in franchising in the Philippines, as well as market potential for regional brand expansion. 

Speaker:

Simon James Reyes, Regional Business Director, Asia Pacific, Long John Silver’s

BREAK

14:10 – 14:30

F&B OUTLOOK
The Future of Hawker Trade after the Pandemic

Many well-known hawker names are now franchises or subsidiaries of larger corporations. Is this the way to go for the hawker trade in Singapore? 

This seminar will delve into the opportunities and challenges of commercialising and developing hawker operations, as well as what the future holds for the Hawker Trade. 

Speaker:

Elroy Lim, Co-founder, HawkerHeroes.sg

14:30 – 15:10

F&B OUTLOOK
PANEL DISCUSSION: Leveraging Technology to Streamline Restaurant Operations

Technology is invaluable to franchises.  As the restaurant industry evolves swiftly and patrons eventually have specific expectations when they visit a restaurant, it will be crucial to stay on top of technological developments.

This session will discuss how restaurants can leverage technology in their day-to-day operations to streamline operations. 

Moderator:

Benjamin Yang, Group CEO, Novitee 

Panelists:

  • Keith Tan, CEO & Founder, Crown Digital IO
  • Jonathan Wong, Chief Strategy Officer, Smart City Kitchens

15:10 – 15:40

LEGAL PERSPECTIVE
Safeguarding Your Intellectual Property in the Digital Arena 

With a rise in the number of businesses pivoting to digital, understanding the value of IP assets and ensuring that they are safeguarded is becoming increasingly important for businesses to succeed in a digital world.

This session will address the regulations surrounding the protection of IP as well as avoiding IP pitfalls in this digital age.

Speaker:

Ng Chong Yuan, Head of Faculty, IPOS International

15:40 – 16:25

LEGAL PERSPECTIVE
PANEL DISCUSSION: Data Protection & Privacy in Franchise Systems

The right to privacy is a basic human right that has been recognized in the most jurisdictions, and franchisees are required to protect the privacy of the data they handle.

This session will examine current trends in Singapore with regards to data protection and privacy regulation, as well as the opportunities, challenges, and risks posed by data processing in the franchising business.

Moderator:

Andy Leck, Principal, Baker McKenzie

Panelists:

  • Cahyani Endahayu, Partner, HHP Law Firm, Indonesia
  • Nguyen Huu Tuan, Senior Associate, BBMVN International LLC, Vietnam
BREAK

17:00 – 17:20

EDUCATION OUTLOOK
The New Normal: Pivoting to Lifelong Learning

Continuous learning and retraining are becoming increasingly important as we live longer lives and our workplace requirements expand. Education franchises are beginning to recognise the need for this and are working to deliver a comprehensive learning experience. How can we scale up learning and equip learners with relevant skills for the 21st century workplace?

Speaker:

Dr T Chandroo, Chairman & CEO, Modern Montessori International Group

17:20 – 18:05

EDUCATION OUTLOOK
FIRESIDE CHAT: Transforming the Future of Education with EdTech Innovation

EdTech is paving the way for a better and more inclusive future. As a result, educational technology makes learning more convenient, simplified, and even enjoyable.

In this session, we will discuss how EdTech innovation may impact education and what they mean for franchises going forward.

Speakers: 

  • Nancy Soon, Executive Director, Helen O’Grady Asia
  • David Yeo, Founder and CEO, Kydon Group
END

NOTE: Final program and speakers may be subject to change 

DAY 2 AGENDA: 28 OCTOBER 2022

Physical Exhibition @ Marina Bay Sands | Sands Expo Convention Centre, Hall D

Time(SGT)

Friday, 28 October 2022

11:10 – 11:50

PANEL DISCUSSION: Scaling Your Impact Through Social Franchising

Franchising has worked for businesses ranging from coffee shops to fast food restaurants, but does it work for social enterprises? How does a social enterprise go about setting up a franchise and what benefits does it offer? 

Moderator:

Max Ng, Managing Director, Gateway Law

Panelists:

  • Simon Lieberum, Founder, No Harm Done 
  • Eileen Yap, CEO & Founder, Singapore Fashion Runway
  • Sean Tan, Founder & CEO, Insect Feed Technologies

11:50 – 12:10

MARKETING STRATEGY
Digital Strategies to Increase Brand Awareness

Franchise business owners are seen constantly refreshing their digital marketing strategies to keep up with the influx of new social platforms.

Learn from our marketing expert how to identify the perfect channel for your franchise’s digital marketing plan and capitalise on it.

Speaker:

Jeremy Foo, Chief Executive Officer, Eillot & Co.

12:10 – 12:50

MARKETING STRATEGY
PANEL DISCUSSION: How to Successfully Market Your Franchise Business

Marketing a franchise in multiple locations in front of different local markets can be challenging. This is particularly true if you do not employ efficient marketing techniques that are tailored exclusively for a franchise business model. Consistency is key in franchising and multiple businesses must be able to deploy coherent branding across the board.

This session will discuss the different strategies that contribute to a successful franchise marketing plan.

Moderator:

Sharon Kam, Head, Creative Strategies, Consulus

Panelists:

  • Kimming Yap, Managing Director, Creativeans
  • Moe Ibrahim, Chief Executive Officer, Deelish Brands
BREAK

13:50 – 14:30

RETAIL OUTLOOK
PANEL DISCUSSION: Reshaping the In-Store Customer Experience

Many retailers started digitising their offerings prior to the pandemic to compete with e-commerce, which had caused major disruptions to traditional retail. With the pandemic underlining the need for personal interactions, physical retail is making a resurgence now that things are regaining normalcy. How do retailers elevate in-store experiences? How should retailers manage the interplay between online and physical experiences to propel customer experience to new heights? 

Moderator:

Jorge Rodriguez, Director, Influential Brands

Panelists:

  • David Westhead, Director, Gordon Brothers
  • Gan Shee Wen, COO & CMO, Commune Lifestyle
BREAK

15:00 – 15:20

COUNTRY HIGHLIGHTS
State of the USA Franchise Market & Impact of Private Equity on Franchising 

The USA is the largest franchise market of the world, yet uniquely different from other countries due to the thousands of domestic brands competing for the same franchisees and billions of private equity (PE) funds available. This session will explain how PE is impacting the USA franchise industry and what impact this has on international franchisors’ USA aspirations.

Speaker:

  • Scott McDaniel, Managing Director, Blue Seas Franchise Consulting (Singapore)
  • Christopher Winslow, VP International, Summa Franchise Consulting (USA)

15:20 – 16:00

WELLNESS OUTLOOK
PANEL DISCUSSION: The Future of Wellness Industry: Perspectives from Practitioners

With the pandemic, consumers are becoming more aware of the importance of our health and wellness.

This session will discuss how the changing consumer behaviour is driving new trends in wellness such as omnichannel, AI personalisation and the integration of wellness with metaverse. 

Moderator:

Soh Kar Liang, Managing Director, Ella Cheong

Panelists:

  • Ang Hwee Suan, Wellness Consultant and Distributor
  • Yuyun Tan, Founder/Counsellor, IACP Professional, Inside Out Counselling Wellness Practice
END

NOTE: Final program and speakers may be subject to change 

DAY 3 AGENDA: 29 OCTOBER 2022

Physical Exhibition @ Marina Bay Sands | Sands Expo Convention Centre, Hall D

WORKSHOP: HOW TO INVEST IN THE RIGHT FRANCHISE

10:00 – 12:30

Participation fee: $68 per pax

“Franchising continues to be a popular way for companies to expand, and for individuals to become entrepreneurs. Nevertheless, in spite of its popularity, there’s no guarantee for success.   

It is therefore very crucial that the prospective franchisee does a thorough homework before signing on the franchise contract. Existing franchisors can also benefit from this workshop as they will see things from the franchisee’s perspective in a clearer manner, and finetune and adjust their franchise package accordingly.”

This workshop will enable the participant to evaluate a franchise opportunity in a more objective and structured manner. 

The step-by-step session includes:  

  • Understanding thoroughly what franchising entails 
  • Why buying a franchise might be a smart choice? 
  • What’s a successful franchise? 
  • What kinds of franchise opportunities are there? 
  • How to start the searching journey? 
  • Self Evaluation–being clear about the motivation of buying into a franchise
  • Info gathering / Doing the necessary research  
  • Producing a business plan 
  • Understanding the franchise offering 
  • Understanding the numbers (Return on Investment) 
  • Beginning the application process 
  • Set up your “discovery day” meeting 
  • Getting your finances ready 
  • Buy or rent a location 
  • Get training and support 
  • Opening 

The workshop will be conducted by Asiawide Franchise Consultants team, with more than 33 years of experience in franchising consultancy.  This team consists of

  • Albert Kong, Founder / CEO, Asiawide
  • Clarence Nah, General Manager / Resident Consultant, Asiawide
  • Christine Cheung, Consulting Director, Asiawide