FLAsia2021 – Panel Discussion: Protecting Your Brand & Other Intangibles – The Legal Perspective

When running a franchise, there is a lot to think about, and it is easy to ignore the importance of protecting your intangible assets, especially your franchise brand. Overlooking the need for protection of these intangibles can be costly.

  • Legal issues involved in protecting franchise systems, including the interests of franchisors and franchisees and cross-jurisdictional pitfalls
  • The importance of understanding the interests, values and needs of the parties behind franchise negotiations and potential disputes
  • Preparations for the next phase of a franchise relationship
  • Relevant case studies, success stories and pain points in legal disputes

Moderator: Ng Chong Yuan, Faculty, IP Academy
Panelists:
Andy Leck, Principal, Baker McKenzie Wong & Leow
Andrew Raymond Tuah, Partner, Tuah & Suparto, Indonesia
Angeline Suparto, Managing Director, Angeline Suparto Law Corporation