The COVID-19 crisis and the resulting lockdowns have forced the change of training behaviors and fitness demands around the globe. Starting from apps, online live courses, wearables, and more, how have fitness centers adapted to the accelerated industry digitalization, and what’s next in the drawing board?

• Implications of the pandemic to businesses and daily operations
• Why omnichannel will likely be the new norm once the fitness sector emerges from the pandemic
• The emergence of new players joining the fitness markets e.g. Apple – how does this disrupt the fitness markets?
• As physical spaces become less of a necessity, how can those who run them adjust so they don’t become obsolete?

Speaker: Andrea Bell, Co-Founder & Director, Inspire Brands Asia