In the COVID 19 era, depending on the local market to sustain business is not sufficient. Companies need to continue to go international to achieve long term and sustainable business growth. One viable strategy for Internationalisation is Licensing.

Through this educational talk on Licensing by Robin Yeo, Senior Consultant in FT Consulting Pte Ltd, a company with over 29 years of successful track record in franchising and licensing consultancy services, you can gain a better understanding of what is licensing and how you can use licensing as a strategy to grow your business internationally.