Pre-Lunch Dialogue - Emerging Trends Shaping the Future of Brand Licensing: Disrupting Traditional Models

Date: 13 September 2024, Friday

Time: 1135hrs – 1235hrs

Location: Main Stage, Hall C

Free Admission

Don’t miss the Pre-Lunch Dialogue, a must-attend session where industry experts explore the latest trends revolutionising brand licensing. This insightful discussion will cover the impact of digital content, social media, technology, and sustainability on traditional licensing models and how globalisation and data analytics are reshaping strategies.

Key Discussion Topics:

The influence of digital content, social media, and technology on brand licensing.

The growing importance of sustainability, globalisation, and data analytics in licensing.

Emerging trends in character entertainment, retail partnerships, and intellectual property management.