Jesher Loi

Director, Branding & Market Development, Ya Kun

Jesher Loi is the 3rd generation business owner and brand guardian of Ya Kun International. Ya Kun International is a regional brand that serves Singapore’s heritage breakfast of kaya toast and local coffee.  They are currently in 11 countries with over 131 outlets worldwide. Jesher oversees the branding elements of each outlet and ensures brand consistency throughout its operations.  He is also actively involved in the regional expansion strategy. Ya Kun goes beyond Singapore’s shores. On the side, Jesher is actively involved in the classical music scene among youth and strives to use the vehicle of the business for social good.

Session

Nov 25, 10.55 AM - Keynote: Brand Transformation & The Journey to Internationalization

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