Patrick Sim

Group Business Development Director, Secret Recipe

Patrick Sim is currently leading the frontline and growth of the organisation where he oversees the sales, operations & training, marketing, information technology, franchising, business development, leasing & design and renovation. He has 8 years of experience in the Food & Beverage business working with known brands such as Secret Recipe, Hokkaido Baked Cheese Tart and Red Lobster.

He has a strong foundation of finance & accounting with experience at PwC & Deloitte supplemented by a CPA Australia professional qualification and an Masters in Business Administration, with a good understanding of supply chain management.

He enjoys the many different aspects of leading a business such as innovation, creativity, strategy, collaboration, growth, people development & brand building.


Nov 26, 11.45 AM - Panel Discussion: Franchising Outlook & Opportunities in Malaysia