Scott McDaniel

Managing Director

Company: Blue Seas Franchise Consulting (Singapore)

Scott McDaniel is managing director of Singapore-based sister companies – Blue Seas Franchise Consulting, a franchise consulting firm & Fishbone Marketing, a marketing agency & sales consulting firm. He is a leader who relishes connecting companies and entrepreneurs, via franchise concepts and more traditional business partnerships, across global cultures and boundaries. 

Mr. McDaniel understands both sides of franchising – having worked within franchisor & franchisee operations for nearly two and a half decades. Most of that work has been with major USA franchisors, yet outside of the USA. Key achievements include franchise agreements negotiated in 58 countries on 6 continents requiring cumulative contractual minimum new network revenue of ~$513,000,000 USD. As a Franchise Business Consultant, Mr. McDaniel has gained instrumental experience via leadership & management roles, both co-building a national multi-unit education brand in Australia and mentoring franchisees in how to grow, develop, and succeed across Asia Pacific.  

Mr. McDaniel remains open to networking, idea sharing, and connecting between industries; and maintains his Registered Management Consultant status via the Institute of Management Consultants Singapore. He is a U.S. citizen and, since 2006, a Singapore Permanent Resident. 


28 Oct, 15.00 PM - Presentation: State of the USA Franchise Market & Impact of Private Equity on Franchising