FLAsia2021 – Panel Discussion: Protecting Your Brand & Other Intangibles – The Legal Perspective

When running a franchise, there is a lot to think about, and it is easy to ignore the importance of protecting your intangible assets, especially your franchise brand. Overlooking the need for protection of these intangibles can be costly. Legal issues involved in protecting franchise systems, including the interests of franchisors and franchisees and cross-jurisdictional … Read more