How Can Franchises Increase Sales?

As franchises follow a standardised branding and product offering, how can franchisees increase sales against stiff competition? Not only do they need to compete against other brands, they also need to stand out above other franchisees to attract more customers. With COVID posing new challenges, businesses are required to be more resilient, resourceful, and proactive … Read more

In Conversation with Susan Liew – Key Qualities of A Franchisee That Franchisors Look Out For

In this session, the spotlight will be on Susan Liew, CEO of Omni Connection Pte Ltd, who holds the master franchising rights of the US brand Signarama, for Singapore and Malaysia. Signarama is the largest full-service sign franchise in the world. Instead of the usual presentation style, this is an interview session facilitated by Albert … Read more

Licensing as a viable strategy for Internationalisation

In the COVID 19 era, depending on the local market to sustain business is not sufficient. Companies need to continue to go international to achieve long term and sustainable business growth. One viable strategy for Internationalisation is Licensing. Through this educational talk on Licensing by Robin Yeo, Senior Consultant in FT Consulting Pte Ltd, a … Read more

Trademark Trends and Challenges Impacting Brand Owners

In the world of franchising and licensing, the strength of a company’s brand protection, through registered trademarks in key markets is extremely important. In this session you’ll hear what’s hot and what’s not in the world of trademarks as well as learning about trends in trademark registration. The impact of COVID-19 on trademark filing will … Read more

Franchising In The Post Covid-19 Period

Panelists: Andy Leck Kherk Ying Chew Manh Hung Tran Cahyani Endahayu Bienvenido Marquez III Reena Mitra-Ventanilla Say Sujintaya Siranya Rhuvattana Chadd Concepcion The COVID-19 pandemic has impacted different sectors of the franchise industry across the Asia Pacific region. Whether you are an established franchisor, an emerging franchisor, or a start-up, a holistic approach to franchise … Read more

Why You Should Invest In A Franchise During A Pandemic and A Short Glimpse on the Future of Franchising

Ms. Donna Lee will touch on why we should invest in franchising especially during these times and a short glimpse on the insights of the future of franchising.  People these days are seeking ways to increase their income, wealth and better manage their financial risk.  Why franchising?  How then can we pivot one’s own portfolio … Read more

Understanding Types of Intellectual Property and How They Differentiate Your Business From Others

n an increasingly competitive market, what’s critical to success is having a strong intellectual property (IP) position that empowers business leaders to capture new opportunities while avoiding costly mistakes. Find out how your intangible assets differentiate your business from others by: Owning and protecting your trademarks, trade secrets, patents, designs, copyright and broader intangible assets … Read more