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Regardless of COVID-19, most F&B companies are faced with challenges such as social distancing, limited manpower and stiff competition. Add to these are trends like ESG (sustainability), robotics and technological advances, and food safety. How are these impacting the future of F&B? Actionable strategies to stay competitive in the food and drinks industry in the … Read more

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Vietnam is the emerging destination for international franchisors due to its high economic growth, rapidly rising incomes, large consumer markets, and young population. What contributes to the attractiveness of the Vietnamese market and how do we tap onto this greenfield opportunity? Market entry strategy and how to franchise successfully in Vietnam Franchise agreement and requirements … Read more

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When running a franchise, there is a lot to think about, and it is easy to ignore the importance of protecting your intangible assets, especially your franchise brand. Overlooking the need for protection of these intangibles can be costly. Legal issues involved in protecting franchise systems, including the interests of franchisors and franchisees and cross-jurisdictional … Read more

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Hear the journey of how a small mom-and-pop stall has been able to transform itself to a successful international franchise in a very short time. How one coffee stall successfully transformed to 150 outlets internationally Keeping up with digital transformation in the modern-day era while retaining the brand’s heritage culture Maintaining brand consistency across international … Read more

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Many businesses will take years before they can recover from the impact of the pandemic and return to pre-crisis level. While some were forced to shut its doors, the majority continue to have a strong and positive outlook for opportunities in 2022 and beyond.

  • The franchise outlook in Asia
  • What is the role of the pandemic in bringing about COVID-driven needs and opportunities?
  • How have the challenges of 2020 impacted the franchising sector – especially retail?
  • Ways to implement change that positively impact the business within constrained operating environments and competitive marketplaces
  • Real life sharing from a global franchisor and franchisee perspective

Speaker: Joe Canterbury, Founder, Chaucer Global

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As franchises follow a standardised branding and product offering, how can franchisees increase sales against stiff competition? Not only do they need to compete against other brands, they also need to stand out above other franchisees to attract more customers. With COVID posing new challenges, businesses are required to be more resilient, resourceful, and proactive … Read more

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In this session, the spotlight will be on Susan Liew, CEO of Omni Connection Pte Ltd, who holds the master franchising rights of the US brand Signarama, for Singapore and Malaysia. Signarama is the largest full-service sign franchise in the world. Instead of the usual presentation style, this is an interview session facilitated by Albert … Read more

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In the COVID 19 era, depending on the local market to sustain business is not sufficient. Companies need to continue to go international to achieve long term and sustainable business growth. One viable strategy for Internationalisation is Licensing. Through this educational talk on Licensing by Robin Yeo, Senior Consultant in FT Consulting Pte Ltd, a … Read more

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In the world of franchising and licensing, the strength of a company’s brand protection, through registered trademarks in key markets is extremely important. In this session you’ll hear what’s hot and what’s not in the world of trademarks as well as learning about trends in trademark registration. The impact of COVID-19 on trademark filing will … Read more

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