Trademark Trends and Challenges Impacting Brand Owners

In the world of franchising and licensing, the strength of a company’s brand protection, through registered trademarks in key markets is extremely important. In this session you’ll hear what’s hot and what’s not in the world of trademarks as well as learning about trends in trademark registration. The impact of COVID-19 on trademark filing will also be discussed. Plus a leading brand owner in ASEAN will share their approach to brand protection and challenges they’ve overcome when licensing.