Sethaphong “SETH” brings over a decade of expertise in franchise growth, underpinned by a robust 20-year background in finance and investment in Thailand. As a Certified Franchise Executive (CFE), he has excelled as a franchise standard assessor and an educator on franchise topics at universities and Thai government institutions. SETH’s proficiency is evident in organizing successful business matchmaking events, across Thailand and Asia. He is instrumental in helping Thai brands expand globally and in introducing international brands to Thailand.
SETH is CEO of Gnosis Company Limited, providing corporate advisory services, including franchise development and business matching. His work primarily addresses real-world challenges in the hospitality sector, focusing on the intersection of finance, operations, and marketing. Before founding Gnosis, SETH gained valuable experience as a banker and financial consultant at an international advisory firm. His academic credentials include a Master’s degree in International Business and Finance from Southern New Hampshire University, USA, and a Bachelor’s degree in Finance and Banking from Thammasat University, Thailand.
