Sofi Jeon is a Korea market consultant, content creator, and influencer based in Singapore, specialising in Korean consumer trends, market entry strategies, brand localisation, and cross-border business development between Korea and Singapore.
She previously served as a Senior Editor and Journalist at the Korean Association in Singapore, where she worked on media content, community engagement, corporate partnerships, and communications between Korean organisations and local stakeholders.
She currently advises Korean brands on expanding into Singapore through market testing, retail pop-ups, localisation, logistics, influencer marketing, and distribution development. Drawing on her deep understanding of Korean culture, consumer behaviour, and business practices, she also provides insights for international companies looking to better understand and enter the Korean market.
