FLAsia2021 – Keynote: Brand Transformation & The Journey to Internationalization

Hear the journey of how a small mom-and-pop stall has been able to transform itself to a successful international franchise in a very short time.

  • How one coffee stall successfully transformed to 150 outlets internationally
  • Keeping up with digital transformation in the modern-day era while retaining the brand’s heritage culture
  • Maintaining brand consistency across international markets while preserving the local “touch”

Speaker: Jesher Loi, Director, Branding & Market Development, Ya Kun