Hear the journey of how a small mom-and-pop stall has been able to transform itself to a successful international franchise in a very short time.
- How one coffee stall successfully transformed to 150 outlets internationally
- Keeping up with digital transformation in the modern-day era while retaining the brand’s heritage culture
- Maintaining brand consistency across international markets while preserving the local “touch”
Speaker: Jesher Loi, Director, Branding & Market Development, Ya Kun