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2023 CONFERENCE & WORKSHOP

FLAsia 2023’s theme “Breaking Barriers with Franchising: Paving the Way for Aspiring Entrepreneurs & Global-Ready Brands” embodies the entrepreneurial spirit that drives the franchising industry forward. Gain valuable insights from industry experts on overcoming obstacles and emerging trends in the global franchising market, building a successful franchise business, adapting to new technologies, and more. Don’t miss this opportunity to learn from thought leaders and industry experts to drive your entrepreneurial ventures and global-ready brands to success.

Tickets & Pricing

All fees are in Singapore dollars and exclusive of 8% GST.

Standard Conference Ticket

$60

þ 3-day access to exhibition

þ All-day access to Conference sessions on 17 and 18 Aug, with complimentary refreshments provided

Workshop Ticket

$98

þ 3-day access to exhibition

þ All-day access to Workshop Sessions on 19 Aug, with complimentary refreshments provided

All-Access Ticket

$138

þ 3-day access to exhibition

þ All-day access to Conference and Workshop Sessions from 17 to 19 Aug, with complimentary refreshments provided

þ Exclusive access to the VIP lounge

DAY 1 AGENDA: 17 AUGUST 2023
Time (SGT)Thursday, 17 August 2023
10:15 – 10:30
Opening Address

Speaker: Dickson Low, President, Franchising & Licensing Association Singapore

Minister’s Welcome Address

Speaker: Ms Low Yen Ling, Minister of State, Ministry of Culture, Community and Youth & Ministry of Trade and Industry, Chairperson of Mayors’ Committee & Mayor, South-West District

10:30 – 10:40

Memorandum of Understanding (MOU) Signing Ceremony between Franchising and Licensing Association (Singapore) and Singapore Indian Chamber of Commerce & Industry

Memorandum of Understanding (MOU) Signing Ceremony between Franchising and Licensing Association (Singapore) and SGTUFF Co-operative Limited

10:40 – 10:50Acknowledgement of the World Franchise Council (WFC) Member Associations and Appreciation to the other Supporting Organisations
10:50 – 11:50
BREAKING BARRIERS WITH FRANCHISING – PAVING THE WAY FOR ASPIRING ENTREPRENEURS & GLOBAL-READY BRANDS
Panel Discussion

This session aims to offer insights into the rapidly evolving franchising industry in Asia by exploring a wide range of topics, including:

– Current challenges and opportunities for franchisors and franchisees in the region

– The impact of digital technologies on the industry

– Changing customer preferences and their effects on franchising

– Evolving regulatory environments and their implications for franchise operations

– Emerging market trends that will shape the future of franchising in Asia

Moderator:

Albert Kong, Founder & CEO, Asiawide Franchise Consultants, Singapore

Panellists:

11:50 – 12:50FRESH! BRANDS SHOWCASE
LUNCH
13:50 – 14:50
UNLOCKING THE POTENTIAL AND LEGALITIES OF BRAND LICENSING
Panel Discussion

Brand licensing can be a powerful tool for businesses seeking strategic growth and enhanced presence. Licensors can leverage their established brand reputation, while licensees can differentiate their product offerings and gain a competitive advantage. However, navigating the legal aspects of brand licensing is crucial. Contractual agreements, intellectual property rights, royalty fees, territorial restrictions, and quality control are essential elements to consider. By properly addressing these legal aspects, businesses can ensure their mutual interests are safeguarded.

The expert panel will provide insights on how to leverage brand licensing for business potential while mitigating legal challenges.

Moderator:

Paul McClelland, Faculty Member, IP Academy, IPOS International (Subsidiary of IPOS)

Panellists:

14:50 – 15:50
THE FRANCHISING LANDSCAPE IN SINGAPORE
Panel Discussion

This session aims to allow potential franchisees and aspiring entrepreneurs to have a deeper understanding of the current franchising trend in Singapore, as well as discuss what and how current franchisees can expand their businesses in Singapore and beyond.

Moderator:

Wendy Foo, Founder & Managing Director, Ryan’s Grocery and Ryan’s Kitchen

Panellists:

15:50 – 16:50
SHARING SUCCESS STORIES BY INTERNATIONAL FRANCHISE OWNERS
 

This session will feature successful international franchise businesses, providing insight into its franchise model, growth strategy, and best practices for success in Singapore. Hear directly from franchise owners, who have overcome challenges during their start-up and has valuable experience to share.

Speakers:

16:50 – 16:55Closing Remarks
END

NOTE: The conference schedule and speakers are subject to change without prior notice.

DAY 2 AGENDA: 18 AUGUST 2023
Time (SGT)Friday, 18 August 2023
10:00 – 10:05
Opening Remarks
10:05 – 11:05
TIPS FOR BUILDING STRONG AND POSITIVE RELATIONSHIPS BETWEEN FRANCHISEES AND FRANCHISORS
Panel Discussion

This session will delve into the dynamics of the franchisor-franchisee relationship, with a focus on the level of support provided by the franchisor in areas such as marketing, promotion, and standard operating procedures. It will also address the issue of some franchisees feeling they are not getting a fair deal during contract negotiation and how they can conduct thorough research to ensure a smoother journey and stronger relationship with their franchisors.

Moderator:

Hsien Naidu, Founder, Astreem Consulting

Panellists:

11:05 – 12:05
FINANCING AND FUNDING OPTIONS FOR FRANCHISES
Panel Discussion

This session will focus on financing and funding options available for franchises, covering a range of methods including traditional bank loans, alternative financing options, and crowdfunding.

Moderator:

Tay Hui Yen, Relationship Manager, Ethoz Capital Ltd

Panellists:

12:05 – 12:50FRESH! BRANDS SHOWCASE
LUNCH
14:05 – 15:05
15:05 – 16:05
16:05 – 17:05
ESSENTIAL FACTORS TO CONSIDER WHEN STARTING A FRANCHISE BUSINESS
Panel Discussion

In this session, franchise consultants and advisors will provide valuable insights into franchise consulting, site selection, and legal and financial considerations for individuals interested in starting a franchise. The panellists will discuss important factors such as franchise fees and ongoing costs, support and training, financial viability, growth potential, and exit strategies, among others.

Moderator:

Wong Liang Kok, Senior Director, Tan Peng Chin LLC

Panellists:

17:05 – 17:10Closing Remarks
END

NOTE: The conference schedule and speakers are subject to change without prior notice.

DAY 3 AGENDA: 19 AUGUST 2023
WORKSHOP I : HOW TO INVEST IN THE RIGHT FRANCHISE
10:00 – 12:00
10:00 – 12:00

Franchising remains a popular method for companies to expand and for individuals to become business owners. However, success is not guaranteed. This session emphasizes the importance of thorough research for prospective franchisees before signing a franchise agreement. Existing franchisors can also gain valuable insight from the franchisee’s perspective and adjust their franchise package accordingly.

Key Takeaways:

  • Understanding thoroughly what franchising entails
  • Exploring why buying a franchise might be a smart choice
  • Identifying what constitutes a successful franchise
  • Learning about the different kinds of franchise opportunities available
  • Starting the search for a suitable franchise opportunity
  • Conducting a self-evaluation to clarify motivations for buying into a franchise
  • Gathering information and conducting the necessary research
  • Producing a business plan
  • Understanding the franchise offering
  • Understanding the numbers, including return on investment (ROI)
  • Beginning the application process
  • Setting up a “discovery day” meeting
  • Preparing finances for franchise ownership
  • Buying or renting a location
  • Getting training and support to succeed in franchising

Conducted by:

LUNCH
WORKSHOP II : BUILDING YOUR FRANCHISE SUCCESS CODE
13:00 – 14:30
13:00 – 14:30
  • Join us for a fun and informative workshop on how to build your successful franchise portfolio! 
  • In this workshop, you will gain insights into the crucial factors that contribute to franchise selection, enabling you to make informed decisions that can save you valuable time, money, and potential pitfalls. Utilizing a reliable blend of objective and subjective criteria, we will present a tried and tested, down-to-earth, gut-meets-logic methodology of filtering franchise options to help franchisees zoom in on what really counts when selecting the best franchise fit.
  • Key Takeaways: 
  • Practical franchise simulation for hands-on experience in acquiring franchises. 
  • Understanding your own investment profile. 
  • Understanding success drivers for franchisors and franchisees. 
  • Effective use of objective and subjective factors in franchise selection to save time and money. 
  • Use tried and tested Decision Matrix to filter your franchise options. 
  • Gain insights to avoid unnecessary pain, financial setbacks, and wasted time in franchising. 
  • Use this Franchisee Success code as the litmus test of how to select the best franchise opportunity that fits your investment profile. 
  • Led by Hsien Naidu, CFE, and her team of Game Masters, this workshop promises to be both informative and enjoyable. It caters not only to potential franchisees seeking practical experience in building a franchise portfolio but also welcomes franchisors interested in gaining valuable insights. 
  • Conducted by:
  • Hsien Naidu, Founder, Astreem Consulting
COFFEE BREAK

WORKSHOP III : HOW TO PREPARE YOURSELF AS A FRANCHISEE

14:30 – 16:00

14:30 – 16:00
  • Being a Franchisee of an established and thriving brand can be a great way to start your own business. If you are considering being a Franchisee, it is vitally important to prepare yourself thoroughly to take up this role.  This one-and-a-half-hour workshop will cover the following key Franchise matters you need to know to prepare yourself as a Franchisee.
  • Key Takeaways:
  • The Right Questions You should ask a Franchisor about the Franchise Business
  • Knowing the Key Obligations of a Franchisor to You, the Franchisee
  • Knowing Your Key Obligations as a Franchisee
  • How to Manage the Franchise Relationship with Your Franchisor
  • Come and be part of this workshop where you’ll acquire valuable insights and knowledge on how to ready yourself as a franchisee.
  • Conducted by:
  • Robin Yeo, Senior Consultant & Regional Manager, FT Consulting
  • Yvonne Chia, Senior Consultant , FT Consulting