Hsien Naidu

Founder & CEO, Astreem Consulting

Hsien is the founder and CEO of Astreem Consulting. Hsien has been integral in the growth of SMEs across the region from varying industries through franchising, business transformation, branding and intellectual property protection strategies. She is also the founder of the region’s number 1 Quality management Franchise Platform designed to help franchisors implement and sustain franchise growth. Hsien serves as strategic advisor to business start-ups and has held key top executive positions with some of the region’s most recognized brand names.

As a Senior Certified Practicing Management Consultant, IP Expert, and  Certified Franchise Executive, Hsien and Astreem are committed in bringing relevant insights to Growing Business, and  Building Value for the business community in Asia Pacific.


Nov 25, 13.50 PM - Panel Discussion: Transforming the Next-Gen Restaurant Franchise with Cloud Kitchens