Conference Programme at FLAsia 2024 header

Resilience in Franchising: Evolve to Thrive

 

Amidst the rapid pace of technological progress, ever-changing consumer tastes, and the unpredictable nature of markets, the importance of resilience in the franchising sector has never been more pronounced. At our conference, "Resilience in Franchising: Evolve to Thrive," we will delve into the core principles of resilience. We will reveal strategies tailored for franchisors and franchisees, not only to withstand challenges but to prosper in their midst. Through dynamic discussions, hands-on workshops, and insightful case studies, participants will gain practical insights into adapting, evolving, and ultimately thriving despite adversity.

Conference Agenda

Conference Programme – Day 1

Time (GMT+8) 

12 September 2024, Thursday

10:00 - 10:50

Opening Ceremony

11:00 – 11:45

Panel Discussion - Sharing Franchise Success Stories: Why You Should Join the Journey

Join us in this panel where successful franchisees share their stories and why they believe becoming a franchisee is worth it. Hear firsthand about the benefits and rewards of being part of a franchise system and learn why taking this path might be right for you. Whether it’s the freedom to be your own boss or the potential for financial success, our panellists will highlight what makes franchising a fulfilling and profitable venture. Gain insights into their experiences, challenges they faced, and how they overcame them to achieve success. By the end of the discussion, you'll be inspired and informed about the possibilities that await you as a franchisee. 

 

Moderator:

  • Wendy Foo, Managing Director, Ryan's Grocery 

     

Panellists

  • Chee Chin Young, Founding Principal, Fun Learners’ School

  • Eugenio Palmieri, Co-Owner & Director, Anytime Fitness Singapore and Philippines 

  • Nallakaruppan, Franchisee, 7-Eleven

11:45 - 13:00

Lunch Break 

13:00– 13:45

Panel Discussion - The Tech Advantage: Why You Should Choose a Tech-Driven Franchise

Franchising, a dynamic interplay of innovation and growth, is undergoing a profound transformation fuelled by automation. In a landscape where some legacy brands cling to traditional methods, global leaders are compelled to explore unconventional strategies to secure a distinctive future in franchising. Going beyond the obvious and presenting insights that can propel your franchise into uncharted territories, leaving competitors trailing in the wake of automation, join us to uncover the reasons why tech-driven franchises are the smart choice for aspiring franchisees. This session will reveal how embracing technology can significantly boost your chances of success in the franchise world. Discover the unique benefits that tech-forward businesses offer, such as higher profits, easier expansion, and a competitive edge in the market.     

 

Moderator:

  • Oliver Tian, Founder and Director, Oliver Tian Associates and Vice-Chair of International Alliance of Robotic Association 

     

Panellists:

  • Jeremy Choong, Co-founder & Chief Scientist, Jayvoxx Holdings
  • Keith Tan, CEO & Founder, Crown Digital 
  • Xiao Saunders, Founder, Xiao Saunders Consultation

13:45 - 14:15

 

Business Not as Usual 

In today's fast-paced and rapidly changing business landscape, companies face numerous external and internal challenges that can make or break their success. In this insightful session, Mr Kok will explore the key factors that determine business success and provide actionable advice on how to overcome the barriers to growth and ensure businesses constantly work towards being future-ready for a gamut of challenges that we increasingly face including rapid technological developments and a fragmented external and constrained internal operating environment. Learn how to build a resilient and adaptive business that thrives in the face of adversity. 

Speaker:

  • Kok Ping Soon, CEO, Singapore Business Federation

14:15 - 15:00

Panel Discussion - The Power of Brand Licensing: How Strategic Collaboration Can Help Scale Your Business  

This panel discussion explores innovative licensing models and brand collaborations unlocking growth potentials in an ever-changing and competitive market.   

  • Expanding brand reach and revenue streams through merchandise licensing  

  • Drive growth and competitiveness through product licensing partnerships 

     

Moderator:

  • John Ong, Executive Chairman, FT Consulting

⁠⁠Panellists:

  • Alex Baillie, Vice President and General Manager, Consumer Products, The Walt Disney Company, Southeast Asia, India and the Middle East 
  • Ben Ang, CEO, XM Studios  
  • Winston Chan, Board Director, IPOS International and Chief Executive Officer, FT Consulting

 

15:00 - 15:45

Panel Discussion - Strategies for Enhancing Your Franchise's Online Presence

Discover the keys to enhancing your franchise's online visibility in this panel discussion. Learn valuable insights into utilizing social media platforms and optimizing SEO strategies. Whether you're a newcomer to the franchise world or seeking to refine your digital approach, this session will provide you with practical advice and a step-by-step plan to elevate your franchise's online presence. Don't miss this chance to take your digital marketing efforts to the next level! 

 

Moderator:

  • Raine Anastasia Chin, Trainer & Lecturer, Singapore Polytechnic

     

Panellists:

  • Jeffrey Lim, Deputy CEO, Liao Fan Hawker Chan (Global) Pte. Ltd. 

  • Jim Giam, CEO, Firstcom Academy 

  • Nisa Suhaimy, Associate Director, WE Communications

15:45 - 15:50

Closing Remarks 

16:30 - 18:00

Sundowner Networking Session 

Conference Programme – Day 2

Time (GMT+8) 

13 September 2024, Friday

11:00 - 11:05

 

Opening Remarks

 

11:05 – 11:35

Recession Proof Your Franchise: Spend Less, Earn More, and Outperform Your Competition

Are you ready to transform your franchise into a resilient powerhouse that thrives in any economic climate? Learn smart ways to grow your franchise while minimising expenses, tap on effective marketing strategies, cost-effective solutions and maximise results through AI, technology and automation. 

If you're serious about reducing costs and staying ahead of the curve, building a resilient and successful business that will outsmart your competitors, this is where it all begins.

Speaker:

  • Candice Cheng, National Director, ERA Group (Expense Reduction Analysts)

11:35 - 12:35

FREE TO ATTEND - Panel Discussion - Emerging Trends Shaping the Future of Brand Licensing: Disrupting Traditional Models

 

Join our expert panel as they delve into the latest trends transforming the brand licensing landscape. From digital content and social media influencers to technology, sustainability, and changing consumer behaviours, discover how these emerging trends are disrupting traditional licensing models.

 

Key Discussion Topics:

 - Impact of digital content, social media, and technology on brand licensing

- Role of sustainability, globalization, and data analytics in shaping licensing strategies

- Emerging trends in character entertainment, retail partnerships, and intellectual property management

 

Moderator:

  • Esther Wee, President, IIPCC Singapore and IP Consultant, RHT Law Asia LLP

 

Panelists:  

  • Dr. Bryan Tan, Chief Executive Officer, COL Web (Subsidiary of COL Group Co. Ltd.)

  • Edmund Low, Head of Licensing Division (APAC), Avex Asia (Subsidiary of Avex Inc.)

  • Tracy Lui, Senior Assistant Director, Marketing Communications, Mount Faber Leisure Group

12:35 - 13:05

FREE TO ATTEND - Fresh! Brands Showcase

Unlocking Potential: The Power of Holistic Education

13:05 - 14:00

Lunch Break

14:00 - 15:00

30 mins each

Attendees can only select 2 countries

Roundtable Discussions - Franchising in Southeast Asia: Navigating Opportunities and Challenges 

Hosted by Andrew Khoo, Immediate Past President, Franchising and Licensing Association (Singapore)

Roundtable 1 - Franchising in Malaysia:

  • Facilitated by Datuk Dr Radzali Hassan, Chairman, Malaysian Franchise Association, Malaysia

Roundtable 2 - Franchising in Indonesia:

  • Facilitated by Susanty Widjaya, Chairwoman, Indonesia Licensing Association (ASENSI)

Roundtable 3 - Franchising in Thailand:

  • Facilitated by Sethaphong Phadungpisuth(Seth), Founder & Managing Director, Gnosis, and Director of International Affairs, Franchise and License Association Thailand

Roundtable 4 - Franchising in Vietnam

  • Facilitated by Nguyen Phi Van, Chairwoman, Vietnam Franchising & Licensing Network, Vietnam 

     

Join our roundtable sessions to explore the ins and outs of franchising in Southeast Asia. Our expert panels will share valuable insights and practical advice on how to succeed in this dynamic region.

  • Learn from experienced franchisees and industry experts

  • Understand local market conditions, consumer preferences, and regulatory environments

  • Discover strategies for adapting your business model to local conditions

  • Network with potential partners, suppliers, and like-minded entrepreneurs

     

Key Questions to be Addressed:

  • What are the essential considerations for successfully launching a franchise in a new Southeast Asian market?

  • How can I tailor my business model to thrive in local markets and meet consumer demands?

  • What marketing strategies will effectively reach and engage local customers, building a strong brand presence?

  • How can I navigate complex local regulations and ensure compliance in each market?

  • What are the benefits and potential challenges of partnering with local franchisees or suppliers, and how can I mitigate risks?

  • How can I maintain consistency and quality control across multiple locations, ensuring a uniform customer experience?

  • What are the latest franchising trends and innovations in Southeast Asia, and how can I leverage them for success?

  • How can I measure the performance and success of my franchise in a new market, and what key performance indicators should I track?

     

Don't miss this opportunity to gain a deeper understanding of the franchising landscape in Southeast Asia and connect with the people who can help you succeed!

 

 

15:00 - 15:05

 

 

 

 

Closing Remarks

 

 

 

 

Workshop Programme - Day 3

Time (GMT+8) 

14 September 2024, Saturday

 

 

 

10:30 - 12:30

 

 

Workshop : Building Your Franchise Success Code

 

Key Takeaways:

  1. Practical franchise simulation for hands-on experience in acquiring franchises.

  2. Understanding your own investment profile.

  3. Understanding success drivers for franchisors and franchisees.

  4. Effective use of objective and subjective factors in franchise selection to save time and money.

  5. Use tried and tested Decision Matrix to filter your franchise options.

  6. Gain insights to avoid unnecessary pain, financial setbacks, and wasted time in franchising.

 

Join us for a fun and informative workshop on how to build your successful franchise portfolio. Do not miss this opportunity to engage with Franchisors to practice your new skills!

In this workshop, you will gain insights into the crucial factors that contribute to franchise selection, enabling you to make informed decisions that can save you valuable time, money, and potential pitfalls. Utilizing a reliable blend of objective and subjective criteria, we will present a tried and tested, down to earth, gut meets logic methodology of filtering franchise options to help franchisees zoom in on what really counts when selecting the best franchise fit. Use this Franchisee Success code as the litmus test of how to select the best franchise opportunity that fits your investment profile.

Led by Hsien Naidu, CFE, and her team of Game Masters, this workshop promises to be both informative and enjoyable. It caters not only to potential franchisees seeking practical experience in building a franchise portfolio but also welcomes franchisors interested in gaining valuable insights.

 

 

 

12:30 - 13:30

 

 

 

Lunch Break

 

 

13:30 - 15:00

 

 

Workshop : “I Do, or I Don't? Making the Smart Choice About Franchise Ownership”

  • Franchise Fit:  A Workshop for Aspiring Franchisees and Exhibitors

Entering into a franchise agreement can be as momentous as saying "I do" in a marriage between the Franchisee and Franchisor. It's a commitment that requires careful consideration, mutual understanding, and a clear vision for the future. "I Do, or I Don't? Making the Smart Choice About Franchise Ownership" is an interactive workshop designed to guide aspiring franchisees and exhibitors through the essential aspects of choosing the right partner for the ideal franchise relationship. 

The main key takeaways participants will gain out of this workshop include:

  • Key factors to consider during the franchise “courtship”

  • Understanding the primary obligations in the franchise “marriage”  

  • Strategies to sustain longevity in the franchise relationship

Kelly Yeo, Senior Consultant of FT Consulting, brings extensive experience in franchise recruitment and relationship management. As a seasoned franchisor-practitioner and business consultant, she has successfully recruited numerous local and overseas franchisees.  As a certified trainer for WSQ franchise courses, she will facilitate this workshop and share practical insights on choosing the right partner for the business venture and sustaining a positive relationship.

15:00 - 16:30


Workshop : Common conflicts between Franchisee and Franchisor and how to resolve them

  • Conducted by Roger Teo, Consultant and Business Development Manager, Asiawide Franchise Consultants

    In the dynamic world of franchising, conflicts between franchisees and franchisors are commonplace. Some common sources of tension include lack of due diligence during recruitment, disputes over royalty and fees, and disagreements about standard operating procedures. To mitigate these risks, this workshop focuses on strategies for fostering a successful and harmonious relationship. Participants will explore communication techniques, consider mediation or arbitration, and gain clarity on expectations. By addressing conflicts proactively, both parties can work towards effective solutions and maintain a healthy franchisor-franchisee relationship.

Tickets & Pricing

All fees are in Singapore dollars and exclusive of 8% GST.

Standard Conference Ticket

$60

þ 3-day access to exhibition

þ All-day access to Conference sessions on 17 and 18 Aug, with complimentary refreshments provided

Workshop Ticket

$98

þ 3-day access to exhibition

þ All-day access to Workshop Sessions on 19 Aug, with complimentary refreshments provided

All-Access Ticket

$138

þ 3-day access to exhibition

þ All-day access to Conference and Workshop Sessions from 17 to 19 Aug, with complimentary refreshments provided

þ Exclusive access to the VIP lounge

Accurate as of 13/08/2024

Purchase Your Conference Tickets Here!

All fees are in Singapore dollars and exclusive of 9% GST

Speakers at FLAsia 2024

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