Alex Haigh is Managing Director, APAC for Brand Finance – a specialist intangible asset valuation and brand strategy consultancy. Alex is a Chartered Accountant (ICAEW and ISCA), Chartered Valuer and Appraiser (IVAS/ACRA) and a Chartered Tax Advisory with an Advanced Diploma in International Tax (CIOT, UK). He is an expert witness in Singapore for trademark related valuation cases and conducts valuations for transaction support, disputes, financial reporting, restructuring and tax planning. He also advises corporate clients – such as Chevron, Jollibee, Millennium Hotels and Resorts and others – on their brands’ strength, positioning and value propositions, their brand architecture and the commercialisation of their IP through licensing.