Bill is a Specialist at KOTRA Singapore, supporting Korean companies in expanding into Singapore and the wider ASEAN market. He specializes in franchise development, licensing, market entry strategy, and business matching, helping Korean businesses establish a strong and sustainable presence in one of Asia’s leading commercial hubs.
Working closely with other Korean agencies, Singapore government agencies, industry partners, investors, and local distributors, Bill provides practical guidance throughout every stage of market entry, from initial market assessment and partner identification to business incorporation, regulatory compliance, and commercial expansion.
At KOTRA Singapore, Bill has supported numerous Korean companies in identifying reliable local partners, navigating Singapore’s business environment, and participating in major international exhibitions and trade missions, including Franchising & Licensing Asia (FLAsia), Singapore FinTech Festival, Food & Hotel Asia (FHA), and industry-specific business matchmaking events.
