Hui Lin is a Senior Financial Consultant at Great Eastern, where she works with business owners to ringfence their assets and build lasting legacies. A biomedical and life sciences graduate from NUS, she pivoted into financial advisory out of a desire to make a more direct impact on the people around her, and four years on, she’s channelled that same conviction into becoming a franchisee herself. She brings a rare dual lens to franchising: the discipline of someone who assesses income and risk professionally, paired with the lived experience of a hands-on franchise owner.