Event Overview
Singapore / FLAsia 2026 /
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13 – 15 AUGUST 2026 | MARINA BAY SANDS | SANDS EXPO & CONVENTION CENTRE, HALL A & B, SINGAPORE |
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EVENT OVERVIEW |
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Day 1: 13 August |
Day 2: 14 August |
Day 3: 15 August |
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FLAsia Summit |
Opening Ceremony Join us as our Guest-of-Honour officially opens FLAsia 2026 with a ceremonial address, marking the beginning of the event and setting the tone for the days ahead. Be part of this special occasion as we welcome distinguished guests, introduce the conference vision and key highlights, and set the tone for three engaging days ahead. |
The Chinese Conference at Franchising & Licensing Asia 2026 (新加坡亚洲特许连锁高峰论坛) Join sessions conducted in Chinese featuring expert insights, success stories, and exclusive networking with China-focused brands and investors. 参加以中文进行的专题环节，获取专家见解、成功案例，并有机会与专注中国市场的品牌和投资者进行专属交流。 |
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Franchising & Licensing Focus Unlock growth secrets through expert-led conference sessions, where top franchise developers and licensing specialists share cutting-edge strategies to help you scale your business locally and globally. |
Design X Licensing by Design Business Chamber Singapore Explore digital transformation, e-commerce innovations, and tech solutions reshaping the consumer landscape. |
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FLAsia Open Stage |
Exhibitor & Association Showcase Hear from exhibitors and associations as they present their brands and capabilities, and explore potential partnerships within the industry. |
Exhibitor & Association Showcase Hear from exhibitors and associations as they present their brands and capabilities, and explore potential partnerships within the industry. |
Franchising 101 Gain a foundational understanding of franchising, including key considerations, processes, and roles for both franchisees and franchisors. |
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GoGlobal Roundtable Join roundtable discussions with industry experts from Australia, Japan, Korea, Malaysia, Middle East and Thailand to exchange insights on cross-border expansion strategies. |
Licensing 101 Gain an introduction to licensing, including key concepts such as deal structures, intellectual property basics, and how licensing arrangements are formed. |
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Trade Floor Exhibition & Showcase |
Global Partner Pavilion Meet international brands from markets such as Japan, Korea, Thailand, and Malaysia, and explore cross-border partnership opportunities. |
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Singapore Pavilion Explore a selection of Singapore brands, connect with businesses looking to expand, and learn about their regional growth plans. |
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Franchise Showcase Learn about different franchise models, hear from brands, and explore opportunities aligned with your business goals. |
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Licensing Showcase Explore a range of licensing opportunities across industries, connect with licensors and licensees, and discover potential collaborations. |
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Mascot Parade Experience the Mascot Parade where IP comes to life as powerful, on-ground brand ambassadors. Discover how mascots can elevate visibility, engagement, and new commercial opportunities. |
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Licensing Village |
2nd Edition: DesignWAH! Experience creative works and design showcases, and explore how intellectual property (IP) can be applied in design and collaboration opportunities. |
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Networking Zone |
FLAsia Networking Night A networking session for industry participants to connect, exchange ideas, and engage in informal business conversations. |
FLA Members Networking Night An exclusive evening for FLA members to connect, network, and engage in industry discussions with fellow members. |
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Business Matching Lounge |
Pre-Scheduled Meetings Through the official FLAsia Event App, exhibitors can directly connect, schedule meetings, and engage with qualified buyers and investors before and during FLAsia 2026 with pre-scheduled meetings hosted in the lounge. |
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Access all FLAsia Summit sessions on Thursday, 13 August 2026 at SGD99. Register now.
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13 – 15 AUGUST 2026 | MARINA BAY SANDS | SANDS EXPO & CONVENTION CENTRE, HALL A & B, SINGAPORE |
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Day 1: Thursday, 13 August 2026 | FLAsia Summit Stage |
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Time |
Session |
Registration Fee (SGD) |
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9.30am – 11.00am |
Opening Ceremony |
By Invite Only |
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1.30pm – 2.30pm |
Global Franchising: The New Geography of Growth by GNF Worldwide Global insights on the evolving global franchising landscape and the opportunities emerging across international markets Speaker: Fernando Lopez De Castilla, Founding Partner and CEO, GNF Worldwide |
$18.00 |
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2.30pm – 3.30pm |
Brand Valuation and Franchising by LES Singapore Explore the strategic role of brand valuation in franchising and how intangible assets contribute to business growth, licensing structures, and long-term enterprise value. This session will provide practical insights into valuation methodologies, royalty structures, brand-led value creation, and key considerations for building sustainable and effective franchise models. Speaker: Catherine Lee, Senior Partner, Rodyk & Davidson LLP Alex Haige, Managing Director, Brand Finance Ruby Tham, Director, Drew & Napier |
$38.00 |
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3.30pm – 5.00pm |
Scaling in ASEAN: Investment, Expansion & The Future of Franchising by Asia CEO Insightful, practical and non-sales driven discussion focused on ASEAN expansion, scalability, partnerships and future growth opportunities. |
$58.00 |
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5.30pm – 6.30pm |
Networking Session |
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Day 1: Thursday, 13 August 2026 | FLAsia Open Stage |
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Coming Soon |
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13 – 15 AUGUST 2026 | MARINA BAY SANDS | SANDS EXPO & CONVENTION CENTRE, HALL A & B, SINGAPORE |
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Day 2: Friday, 14 August 2026 | FLAsia Summit Stage |
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Time |
Session |
Registration Fee (SGD) |
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9.00am – 12.00pm |
The Chinese Conference at Franchising & Licensing Asia 2026 (新加坡亚洲特许连锁高峰论坛)
The 2nd Singapore Chinese Franchise Summit by Asiawide is a premier platform for business leaders seeking to expand their brands across ASEAN and China through franchising. Featuring industry experts and experienced operators from across the region, the summit offers actionable insights on market entry, brand building, and sustainable cross-border growth.
Speakers: Albert Kong , Advisor, Asiawide Franchise Consultants Jackie Tan, Founder & Principal Consultant, Orient Design Pte Ltd Michael Liew, Business Director, Marrybrown Sdn Bhd Susan Su Shuang, Managing Director, Asiawide Franchise Consultants |
$58.00 |
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1.00pm – 2.30pm |
Expanding Through Franchising & Licensing: Opportunities and Strategies for Korean Brands in Southeast Asia by KOTRA
Gain practical insights into market trends, expansion models, partner selection, and key considerations for successful market entry, supported by case studies of brands that have successfully grown through franchise, licensing, and joint venture partnerships. |
Register To Attend (Free Admission) |
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2.30pm – 5.30pm |
Creative Capital Conference: Design x IP & Licensing by DBCS
The Conference explores the intersection of design, creativity, and licensing within today's evolving business landscape. Bringing together creatives, entrepreneurs, legal experts, industry practitioners and business owners, the programme examines how design and intellectual property can create new opportunities for brand growth, collaboration, and commercial expansion.
Through keynote sharings and panel discussions, participants will gain insights into licensing strategies for both creatives and businesses, including brand development, intellectual property, and design-led business innovation. The conference aims to foster meaningful dialogue and cross-industry collaboration within Asia's creative and franchising ecosystem
Speakers: Theresa Syn, Founder, SYNT Studio Kenneth Yeo, Founder, KenShop Singapore Pte Ltd Bruce Li, Founder & General Manager, Ipraise Pte Ltd Lin Wei, Founder, United Design Practice, EXCO Member, DBCS Catherine Lee, Senior Partner, Dentons & Rodyk LLP Hasyna Neo, Founder, The WoW Movement Yong Jieyu, Co-Founder, Stuck EXCO Member, DBCS (Moderator) |
$58.00 |
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Day 2: Friday, 14 August 2026 | FLAsia Open Stage |
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Time |
Session |
Registration Fee (SGD) |
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11:00am – 12:00pm |
Why Smart Franchises Are Firing Ads and Hiring Characters. The WHY & HOW Your Mascot Outperforms Your Ad Budget by Mascot Enterprise Discover how businesses are turning brand mascots and character IP into powerful assets that drive customer loyalty, increase engagement, and create new revenue opportunities. Join industry leaders as they share real-world insights on character licensing, brand building, and how proprietary IP can help brands scale, strengthen franchise growth, and stand out in an increasingly competitive market.
Speakers: Lim Zhicong, Otah & Friends Wang Shi Jia, Ang Ku Kueh Girl Ali Khan, Charlotte and Friends Sanee Neo, Mascot Enterprise – Moderator |
Register To Attend (Free Admission) |
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2:00pm – 3:30pm |
Go Global Roundtable Session
A series of 6 roundtable sessions featuring consultants from multiple countries, each providing insights into their respective market landscapes. The discussions will highlight key trends, opportunities, and challenges across the participating markets, which include Australia, Japan, Korea, Malaysia, Middle East and Thailand. |
Register To Attend (Free Admission) |
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13 – 15 AUGUST 2026 | MARINA BAY SANDS | SANDS EXPO & CONVENTION CENTRE, HALL A & B, SINGAPORE |
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Day 3: Saturday, 15 August 2026 | FLAsia Open Stage |
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Time |
Session |
Registration Fee (SGD) |
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11:00am – 12:30pm |
Franchising 101 by Astreem
A workshop for aspiring franchisors, franchisees, and business professionals, this workshop provides a comprehensive introduction to the fundamentals of franchising. Participants will gain a clear understanding of key franchising concepts, operational processes, and the responsibilities of both franchisors and franchisees, equipping them with the knowledge and confidence to assess franchise opportunities and navigate the franchising landscape effectively. Speaker: Hsien Naidu, CEO, Astreem Consulting |
Register To Attend (Free Admission) |
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2:30pm – 3:30pm |
Licensing 101: Understanding Brand & Character Licensing: From IP to Commercialisation by Forward Creation X Discover how brand and character licensing can be used as a strategic tool to drive customer engagement, strengthen brand differentiation, and create new revenue opportunities. This introductory session explores the fundamentals of licensing, intellectual property, commercial models, and practical applications across retail, marketing, collaborations, and experiential activations. Speaker: Paul Lim, Director, Forward Creation X |
Register To Attend (Free Admission) |
Disclaimer:
Programme is accurate at time of publication, and subject to changes. The organisers reserve the right to amend, vary, or withdraw any part of the event programme, including but not limited to activities, session topics, speakers, or schedules, where circumstances so require.
