Event Overview
Singapore / FLAsia 2026 /
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13 – 15 AUGUST 2026 | MARINA BAY SANDS | SANDS EXPO & CONVENTION CENTRE, HALL A & B, SINGAPORE |
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EVENT OVERVIEW |
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Day 1: 13 August |
Day 2: 14 August |
Day 3: 15 August |
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FLAsia Summit |
Opening Ceremony Join us as our Guest-of-Honour officially opens FLAsia 2026 with a ceremonial address, marking the beginning of the event and setting the tone for the days ahead. Be part of this special occasion as we welcome distinguished guests, introduce the conference vision and key highlights, and set the tone for three engaging days ahead. |
The Chinese Conference at Franchising & Licensing Asia 2026 (新加坡亚洲特许连锁高峰论坛) FRANCHISING LICENSING Join sessions conducted in Chinese featuring expert insights, success stories, and exclusive networking with China-focused brands and investors. 参加以中文进行的专题环节，获取专家见解、成功案例，并有机会与专注中国市场的品牌和投资者进行专属交流。 |
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Franchising & Licensing Focus FRANCHISING LICENSING Unlock growth secrets through expert-led conference sessions, where top franchise developers and licensing specialists share cutting-edge strategies to help you scale your business locally and globally. |
Design X Licensing by Design Business Chamber Singapore LICENSING Explore digital transformation, e-commerce innovations, and tech solutions reshaping the consumer landscape. |
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FLAsia Open Stage |
Exhibitor & Association Showcase Hear from exhibitors and associations as they present their brands and capabilities, and explore potential partnerships within the industry. |
Exhibitor & Association Showcase Hear from exhibitors and associations as they present their brands and capabilities, and explore potential partnerships within the industry. |
Franchising 101 FRANCHISING Gain a foundational understanding of franchising, including key considerations, processes, and roles for both franchisees and franchisors. |
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GoGlobal Roundtable FRANCHISING LICENSING Join roundtable discussions with industry experts from Australia, Japan, Korea, Malaysia, Middle East and Thailand to exchange insights on cross-border expansion strategies. |
Licensing 101 LICENSING Gain an introduction to licensing, including key concepts such as deal structures, intellectual property basics, and how licensing arrangements are formed. |
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Trade Floor Exhibition & Showcase |
Global Partner Pavilion Meet international brands from markets such as Japan, Korea, Thailand, and Malaysia, and explore cross-border partnership opportunities. |
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Singapore Pavilion Explore a selection of Singapore brands, connect with businesses looking to expand, and learn about their regional growth plans. |
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Franchise Showcase Learn about different franchise models, hear from brands, and explore opportunities aligned with your business goals. |
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Licensing Showcase Explore a range of licensing opportunities across industries, connect with licensors and licensees, and discover potential collaborations. |
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Mascot Parade Experience the Mascot Parade where IP comes to life as powerful, on-ground brand ambassadors. Discover how mascots can elevate visibility, engagement, and new commercial opportunities. |
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Licensing Village |
2nd Edition: DesignWAH! Experience creative works and design showcases, and explore how intellectual property (IP) can be applied in design and collaboration opportunities. |
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Networking Zone |
FLAsia Networking Night A networking session for industry participants to connect, exchange ideas, and engage in informal business conversations. |
FLA Members Networking Night An exclusive evening for FLA members to connect, network, and engage in industry discussions with fellow members. |
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Business Matching Lounge |
Pre-Scheduled Meetings Through the official FLAsia Event App, exhibitors can directly connect, schedule meetings, and engage with qualified buyers and investors before and during FLAsia 2026 with pre-scheduled meetings hosted in the lounge. |
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Access all FLAsia Summit sessions on Thursday, 13 August 2026 at SGD99. Register now.
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13 – 15 AUGUST 2026 | MARINA BAY SANDS | SANDS EXPO & CONVENTION CENTRE, HALL A & B, SINGAPORE |
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Day 1: Thursday, 13 August 2026 | FLAsia Summit Stage |
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Time |
Session |
Registration Fee (SGD) |
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9.30am – 11.00am |
Opening Ceremony
Welcome Address by Mr Gan Shee Wen – President, Franchising and Licensing Association (Singapore) Organiser's Address by Mr Vincent Yap – Vice President, MP Singapore Opening Address by Guest-of-Honour, SMS Ms Low Yen Ling FLAsia 2026 Opening Act MoU Signing Ceremony, Witnessed by Guest-of-Honour
Appreciation Presentation to FLAsia Supporting Partners |
Invitation Only (Exhibitors Included) |
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1.30pm – 2.30pm FRANCHISING LICENSING
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Global Franchising: The New Geography of Growth by GNF Worldwide
Global insights on the evolving global franchising landscape and the opportunities emerging across international markets Speaker:
Fernando Lopez De Castilla
Founding Partner and CEO
GNF Worldwide
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$18.00 |
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2.30pm – 3.30pm FRANCHISING LICENSING |
Brand Valuation and Franchising by LES Singapore
Explore the strategic role of brand valuation in franchising and how intangible assets contribute to business growth, licensing structures, and long-term enterprise value. This session will provide practical insights into valuation methodologies, royalty structures, brand-led value creation, and key considerations for building sustainable and effective franchise models. Speakers:
Alex Haigh
Managing Director, Asia Pacific
Brand Finance
Alyshea Low
Partner
Skrine
David Beal
Chief Marketing Officer
Jollibee
Ruby Tham
Director
Drew & Napier
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$38.00 |
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3.30pm – 5.00pm FRANCHISING LICENSING |
Scaling in ASEAN: Investment, Expansion & The Future of Franchising by Asia CEO
The "Scaling in ASEAN: Investment, Expansion, & The Future of Franchising and Licensing" forum is a collaborative, discussion-based panel designed to bring together regional industry leaders, investors and business innovators. The session will focus on delivering practical insights into the ASEAN business landscape, specifically covering:
Speakers:
Anthony Siau
Founder & Chairman, Managing Partner
Kairos Capital Group of Companies, Progress Asia Capital & Advisors
Chirag Patel
APAC
People Profilers
Kevin Zhang
Head of Brand Partnerships & Activiation
Pop Mart
Pippa Candido
Founder
The Little Bar Cart
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$58.00 |
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Day 1: Friday, 13 August 2026 | FLAsia Open Stage |
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3:30pm – 4:00pm FRANCHISING LICENSING |
From Portfolio to Franchise: Building a Business That Works Without You
Could franchising be a smart way to build an alternative income stream? This session provides insights for business owners on investing, leveraging, and protecting their wealth with tools that can accelerate the journey using a candid, number-aware perspective from a industry expert. Speaker:
Lee Hui Lin
Senior Financial Consultant
Great Eastern
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Register To Attend (Free Admission) |
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5.30pm |
FLAsia 2026 Networking Night |
Free Admission |
Already registered as a visitor? Log in to your account to purchase your conference pass.
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13 – 15 AUGUST 2026 | MARINA BAY SANDS | SANDS EXPO & CONVENTION CENTRE, HALL A & B, SINGAPORE |
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Day 2: Friday, 14 August 2026 | FLAsia Summit Stage |
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Time |
Session |
Registration Fee (SGD) |
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9.30am – 11.30am FRANCHISING LICENSING |
The Chinese Conference at Franchising & Licensing Asia 2026 by Asiawide Franchise Consultants
(新加坡亚洲特许连锁高峰论坛) Opening Remarks & Keynote Address: From Local to Global: Charting the Path of Franchise Expansion The 2nd Singapore Chinese Franchise Summit by Asiawide is a premier platform for business leaders seeking to expand their brands across ASEAN and China through franchising. Featuring industry experts and experienced operators from across the region, the summit offers actionable insights on market entry, brand building, and sustainable cross-border growth. Speakers:
Gan Shee Wen
President
Franchising and Licensing Association (Singapore)
Susan Su Shuang
Managing Director
Asiawide Franchise Consultants
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$58.00 |
| Growing Across Borders: Lessons and Reflections From the Field
Moderator:
Susan Su Shuang
Managing Director
Asiawide Franchise Consultants
Speakers: Sharing On Singapore 
Low Hock Kee
Vice President
Hawker's Division, Co-chair FMAS
Sharing on Branding & Localisation Across Borders 
Jackie Tan
Founder & Principal Consultant
Orient Design Pte Ltd
Sharing On Thailand & Indonesia 
Thian Boon Hua
Founder
Boon Tong Kee Singapore
Sharing On Philippines
Chen Poh On
Founder
FoodChamp Pte Ltd
Sharing On Vietnams 
Lily Toh
Managing Director
Teri for L'earth (S) Pte Ltd / Learth Viet Nam Joint Stock Company
Sharing On AI and the Future of Franchising 
Lau Wee Kiat
Chief Technology Officer
Singapore AI Association
Legal Matters International Franchising: The Principles and the Practice of the Legal View Speakers: 
Grace Wang
Partner
Zhong Lun Law Firm
Inside Malaysia: A Closer Look at Its Franchise Market Speakers:
Michael Liew
Business Director
Marrybrown Sdn Bhd
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1.00pm – 2.30pm FRANCHISING LICENSING |
Expanding Through Franchising & Licensing: Opportunities and Strategies for Korean Brands in Southeast Asia by KOTRA
Gain practical insights into market trends, expansion models, partner selection, and key considerations for successful market entry, supported by case studies of brands that have successfully grown through franchise, licensing, and joint venture partnerships. Overview of the Franchising Market in Singapore (Especially for F&B Industry) Overview of the Market Entry Strategies and Success Stories of Korean Enterprises in Singapore Lee Youngsang Ken, Senior Vice Chairman of Kocham, Managing Director of LEE KIM Key Legal Considerations for F&B Franchise Market Entry in Singapore (Case Studies – Master Franchising, Joint Venture, Direct Investment) Patrick Ong, Patner Lawyer, Duane Moms & Selvam Introduction of Business Opportunity with Korean Companies KOTRA Singapore |
Register To Attend (Free Admission) |
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2.30pm – 5.45pm LICENSING |
Creative Capital Conference: Design x IP & Licensing by DBCS Session 1: Design x IP & Licensing for Creatives The Singaporean Dream: A Licensing Journey from Product to IP. 
Theresa Syn
Founder
SYNT Studio
From vending machine retail to homegrown innovation: The journey of building Singapore-designed products. 
Kenneth Yeo
Director
KenShop Pte Ltd
"Why IP Needs to Be Eaten", exploring how 3D design can transform IP into edible experiences, creating stronger consumer engagement and greater commercial value. 
Bruce Li
Founder & General Manager
Ipraise Pte Ltd
Moderated by:
Yong Jieyu
Co-Founder
Design Business Chamber Singapore
Session 2: Design x IP & Licensing for Businesses Scaling Creativity: From Intellectual Property to Ecosystems 
Lin Wei
Founder
United Design Practice
Turning Brand Characters into Scalable IP Assets The Mascot Club Playbook – Discover how to transform a simple brand character into a high-value, licensable asset that drives deep community engagement and unlocks new commercial streams. 
Hasyna Neo
Founder
The WoW Movement
From Protection to Commercialisation: Legal Perspectives on Design Licensing 
Catherine Lee
Senior Partner
Dentons Rodyk & Davidson LLP
Moderated by:
Yong Jieyu
Co-Founder
Design Business Chamber Singapore
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$58.00 |
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Day 2: Friday, 14 August 2026 | FLAsia Open Stage |
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Time |
Session |
Registration Fee (SGD) |
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11:00am – 12:00pm LICENSING |
Why Smart Franchises Are Firing Ads and Hiring Characters. The WHY & HOW Your Mascot Outperforms Your Ad Budget by Mascot Enterprise
Discover how businesses are turning brand mascots and character IP into powerful assets that drive customer loyalty, increase engagement, and create new revenue opportunities. Join industry leaders as they share real-world insights on character licensing, brand building, and how proprietary IP can help brands scale, strengthen franchise growth, and stand out in an increasingly competitive market. Speakers:
Alikhan Surattee
Charlotte and Friends
Lim Zhicong
Otah & Friends
Sanee Neo
Director of Growth
Mascot Enterprise
Wang Shijia
Founder
Ang Ku Kueh Girl
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Register To Attend (Free Admission) |
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2:00pm – 3:30pm FRANCHISING LICENSING |
Go Global Roundtable Session
A series of 6 roundtable sessions featuring consultants from multiple countries, each providing insights into their respective market landscapes. The discussions will highlight key trends, opportunities, and challenges across the participating markets, which include Japan, Korea, Malaysia, Middle East, Thailand and Vietnam. Consultants
Bill Adrianto
Business Service Support Specialist
KOTRA Singapore
Sethaphong Phadungpisuth, CFE
CEO
Gnosis Company Limited
Sofi Jeon
Korea Market Consultant
KOTRA (Korea Trade-Investment Promotion Agency)
Troy Franklin
Managing Partner
World Franchise Associates Ltd.
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Register To Attend (Free Admission) |
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5.30pm |
FLA Networking |
FLA Member Invite |
Already registered as a visitor? Log in to your account to purchase your conference pass.
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13 – 15 AUGUST 2026 | MARINA BAY SANDS | SANDS EXPO & CONVENTION CENTRE, HALL A & B, SINGAPORE |
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Day 3: Saturday, 15 August 2026 | FLAsia Open Stage |
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Time |
Session |
Registration Fee (SGD) |
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11:00am – 12:30pm FRANCHISING LICENSING |
Franchising 101 by Astreem
A workshop for aspiring franchisors, franchisees, and business professionals, this workshop provides a comprehensive introduction to the fundamentals of franchising. Participants will gain a clear understanding of key franchising concepts, operational processes, and the responsibilities of both franchisors and franchisees, equipping them with the knowledge and confidence to assess franchise opportunities and navigate the franchising landscape effectively.
Speaker:
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Register To Attend (Free Admission) |
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2:30pm – 3:30pm LICENSING |
Licensing 101: Understanding Brand & Character Licensing: From IP to Commercialisation by Forward Creation X
Discover how brand and character licensing can be used as a strategic tool to drive customer engagement, strengthen brand differentiation, and create new revenue opportunities. This introductory session explores the fundamentals of licensing, intellectual property, commercial models, and practical applications across retail, marketing, collaborations, and experiential activations.
Speaker:
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Register To Attend (Free Admission) |
Disclaimer:
Programme is accurate at time of publication, and subject to changes. The organisers reserve the right to amend, vary, or withdraw any part of the event programme, including but not limited to activities, session topics, speakers, or schedules, where circumstances so require.
