Event Overview
Singapore / FLAsia 2026 /
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13 – 15 AUGUST 2026 | MARINA BAY SANDS | SANDS EXPO & CONVENTION CENTRE, HALL A & B, SINGAPORE |
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EVENT OVERVIEW |
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Day 1: 13 August |
Day 2: 14 August |
Day 3: 15 August |
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FLAsia Summit |
Opening Ceremony Join us as our Guest-of-Honour officially opens FLAsia 2026 with a ceremonial address, marking the beginning of the event and setting the tone for the days ahead. Be part of this special occasion as we welcome distinguished guests, introduce the conference vision and key highlights, and set the tone for three engaging days ahead. |
2nd Chinese Conference by Asiawide Franchise Consultant (第二届新加坡亚洲特许经营高峰论坛) Join sessions conducted in Chinese featuring expert insights, success stories, and exclusive networking with China-focused brands and investors. 参加以中文进行的专题环节，获取专家见解、成功案例，并有机会与专注中国市场的品牌和投资者进行专属交流。 |
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Franchising & Licensing Focus Unlock growth secrets through expert-led conference sessions, where top franchise developers and licensing specialists share cutting-edge strategies to help you scale your business locally and globally. |
Design X Licensing by Design Business Chamber Singapore Explore digital transformation, e-commerce innovations, and tech solutions reshaping the consumer landscape. |
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FLAsia Open Stage |
Exhibitor & Association Showcase Hear from exhibitors and associations as they present their brands and capabilities, and explore potential partnerships within the industry. |
Exhibitor & Association Showcase Hear from exhibitors and associations as they present their brands and capabilities, and explore potential partnerships within the industry. |
Franchising 101 Gain a foundational understanding of franchising, including key considerations, processes, and roles for both franchisees and franchisors. |
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GoGlobal Roundtable Join roundtable discussions with industry experts from Australia, Vietnam, Korea, Japan, Thailand, and Malaysia, and exchange insights on cross-border expansion strategies. |
Licensing 101 Gain an introduction to licensing, including key concepts such as deal structures, intellectual property basics, and how licensing arrangements are formed. |
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Trade Floor Exhibition & Showcase |
Global Partner Pavilion Meet international brands from markets such as Japan, Korea, Thailand, and Malaysia, and explore cross-border partnership opportunities. |
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Singapore Pavilion Explore a selection of Singapore brands, connect with businesses looking to expand, and learn about their regional growth plans. |
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Franchise Showcase Learn about different franchise models, hear from brands, and explore opportunities aligned with your business goals. |
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Licensing Showcase Explore a range of licensing opportunities across industries, connect with licensors and licensees, and discover potential collaborations. |
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Mascot Parade Experience the Mascot Parade where IP comes to life as powerful, on-ground brand ambassadors. Discover how mascots can elevate visibility, engagement, and new commercial opportunities. |
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Licensing Village |
2nd Edition: DesignWAH! Experience creative works and design showcases, and explore how intellectual property (IP) can be applied in design and collaboration opportunities. |
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Networking Zone |
FLAsia Networking Night A networking session for industry participants to connect, exchange ideas, and engage in informal business conversations. |
FLA Members Networking Night An exclusive evening for FLA members to connect, network, and engage in industry discussions with fellow members. |
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Business Matching Lounge |
Pre-Scheduled Meetings Through the official FLAsia Event App, exhibitors can directly connect, schedule meetings, and engage with qualified buyers and investors before and during FLAsia 2026 with pre-scheduled meetings hosted in the lounge. |
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Access all FLAsia Summit sessions on Thursday, 13 August 2026 at SGD99. Register now.
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13 – 15 AUGUST 2026 | MARINA BAY SANDS | SANDS EXPO & CONVENTION CENTRE, HALL A & B, SINGAPORE |
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Day 1: Thursday, 13 August 2026 | FLAsia Summit Stage |
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Time |
Session |
Registration Fee (SGD) |
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9.30am – 11.00am |
Opening Ceremony |
By Invite Only |
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1.30pm – 2.30pm |
Global Franchising: The New Geography of Growth by GNF Worldwide
Global insights on the evolving global franchising landscape and the opportunities emerging across international markets Speaker Fernando Lopez De Castilla, Founding Partner and CEO, GNF Worldwide |
$ 28.00 |
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2.30pm – 3.30pm |
Brand Valuation and Franchising by LES Singapore
The session will explore the strategic and financial role of brand valuation within franchising models, with a focus on how intangible assets drive enterprise value, licensing structures, and long-term growth. We will outline how brands can be robustly valued using internationally recognised methodologies, and how these valuations inform key decisions — including royalty rate setting, brand structuring, and intra-group arrangements. The session will explore case studies on brand-led value creation and common pitfalls and best practices in structuring franchise models. The session is designed for legal, corporate, and advisory professionals involved in franchising, intellectual property, and transaction structuring, providing practical insights that bridge financial valuation with legal and commercial execution. |
$ 38.00 |
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3.30pm – 5.00pm |
Scaling in ASEAN: Investment, Expansion & The Furture of Franchising by Asia CEO
Insightful, practical and non-sales driven discussion focused on ASEAN expansion, scalability, partnerships and future growth opportunities. |
$ 58.00 |
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5.30pm – 6.30pm |
Networking Session |
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Day 1: Thursday, 13 August 2026 | FLAsia Open Stage |
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Coming Soon |
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13 – 15 AUGUST 2026 | MARINA BAY SANDS | SANDS EXPO & CONVENTION CENTRE, HALL A & B, SINGAPORE |
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Day 2: Friday, 14 August 2026 | FLAsia Summit Stage |
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Time |
Session |
Registration Fee (SGD) |
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9.00am – 12.00pm |
The 2nd Singapore Chinese Franchise Summit by Asiawide
第二届新加坡亚洲特许经营高峰论坛 – The Intelligence Advantage: Mapping Franchise Growth Frontiers Across Southeast Asia and China – The Singapore Pivot: Building Your ASEAN Franchise Presence from Southeast Asia's Most Trusted Hub -The Philippine Pulse: Franchising in Southeast Asia's Most Dynamic Consumer Market -Vietnam's Velocity: Seizing the Franchise Opportunity in a High-Growth Market -Thailand Ascendant: Positioning Franchise Brands at Southeast Asia's Strategic Centre -The Archipelago Advantage: Scaling Franchise Opportunities Across Indonesia -Malaysia Momentum: Franchising into the Core of ASEAN -The ASEAN Franchise Formula: What Separates the Brands That Scale from the Brands That Stall |
$ 58.00 |
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2.30pm – 5.30pm |
Creative Capital Conference: Design x IP & Licensing by DBCS
The Conference explores the intersection of design, creativity, and licensing within today's evolving business landscape. Bringing together creatives, entrepreneurs, legal experts, industry practitioners and business owners, the programme examines how design and intellectual property can create new opportunities for brand growth, collaboration, and commercial expansion. Through keynote sharings and panel discussions, participants will gain insights into licensing strategies for both creatives and businesses, including brand development, intellectual property, and design-led business innovation. The conference aims to foster meaningful dialogue and cross-industry collaboration within Asia's creative and franchising ecosystem. |
$ 58.00 |
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Day 2: Friday, 14 August 2026 | FLAsia Open Stage |
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Time |
Session |
Registration Fee (SGD) |
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11:00am – 12:00pm |
Why Smart Franchises Are Firing Ads and Hiring Characters. The WHY & HOW Your Mascot Outperforms Your Ad Budget by Mascot Enterprise
Panellists 1) Lim Zhicong – Otah & Friends 2) Wang Shi Jia – Ang Ku Kueh Girl 3) Ali Khan – Charlotte and Friends 4) Sanee Neo – Mascot Enterprise |
Register to attend |
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2:00pm – 3:30pm |
Go Global Roundtable Session
A series of 6 roundtable sessions featuring consultants from multiple countries, each providing insights into their respective market landscapes. The discussions will highlight key trends, opportunities, and challenges across the participating markets, which include Australia, Japan, Korea, Malaysia, Middle East and Thailand. |
Register to attend |
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13 – 15 AUGUST 2026 | MARINA BAY SANDS | SANDS EXPO & CONVENTION CENTRE, HALL A & B, SINGAPORE |
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Day 3: Saturday, 15 August 2026 | FLAsia Open Stage |
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Time |
Session |
Registration Fee (SGD) |
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11:00am – 12:30pm |
Franchising 101 by Astreem
A workshop for aspiring franchisors, franchisees, and business professionals, this workshop provides a comprehensive introduction to the fundamentals of franchising. Participants will gain a clear understanding of key franchising concepts, operational processes, and the responsibilities of both franchisors and franchisees, equipping them with the knowledge and confidence to assess franchise opportunities and navigate the franchising landscape effectively. |
Register to attend |
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2:30pm – 3:30pm |
Licensing 101: Understanding Brand & Character Licensing: From IP to Commercialisation by Forward Creation X
Brand and character licensing has evolved beyond consumer products and cartoons into a powerful business strategy used by retailers, malls, brands, tourism attractions and consumer businesses to drive engagement, differentiation and revenue growth. This seminar provides a practical introduction to how licensing works, covering the fundamentals of intellectual property (IP) in relation to brands and characters, licensing structures and the ways IP can be commercialised through merchandise, collaborations, retail activations, pop-ups, marketing campaigns and experiential concepts. Participants will gain insights into the licensing process, key commercial models such as royalties and minimum guarantees and how businesses can leverage licensed IP to create stronger consumer connections and unlock new business opportunities. Whether you are a brand owner, retailer, mall operator, entrepreneur, marketer or business professional, this session will help you better understand the growing role of licensing in today's business landscape. |
Register to attend |
Disclaimer:
Programme is accurate at time of publication, and subject to changes. The organisers reserve the right to amend, vary, or withdraw any part of the event programme, including but not limited to activities, session topics, speakers, or schedules, where circumstances so require.
